Search Engine Optimization - SEO Training Marketing Training Course for Beginners.
Paid ads stop the moment you stop paying. SEO keeps sending traffic long after the work is done. This course is how you learn to earn that traffic instead of buying every visitor.
You have probably been told your site "needs SEO" without a clear plan. In this course you learn exactly what to fix first, and how to tell real progress from an agency report full of vanity metrics.
No prior experience needed. We start with how Google actually ranks pages, then move into keyword research, on-page fixes and technical audits, all practised on a live site, not slides.
Add technical and content SEO to your skill set. You leave with a completed site audit, a keyword plan and a reporting dashboard you can show a manager or client.
In short: this is a one-week SEO course in Dubai, taught in person or live online, worked against a live site rather than slides. It covers keyword research, on-page and technical SEO, content, and reading Search Console and GA4. Suitable for beginners, marketers adding SEO, and business owners who want to judge an agency properly instead of taking their word for it.
You’ll learn how to Research which keywords to rank on your website. It all starts from here. Learn how to audit any website and find its positive & negative points to be fixed in an instant. Learn about ON Page Optimization and how to make your website’s on page elements SEO optimized. Learn about OFF Page Optimization. How and from which authority websites can you gain backlinks the organic way. How to fix your website for conversion optimization. It is not about the traffic, it is about what they do on your website. Learn about Google Search Console and the various errors to get them fixed from your developers. Learn the basics of Google Analytics to measure the SEO effort and how to double down on what is working.
Has provided training to over 100 professionals in the fields of PPC, Social Media Marketing, SEO & Content Marketing. She believes in constant learning, testing new tools and being up to date in the ever changing world of Digital Marketing.
Kanika LambaSend the registration form and we reply with the next dates, pricing and the full course outline.
By the end you can audit a website, fix what is holding it back, and build a keyword plan that earns traffic without paying per click.
Every module, session count, what you build during the course, batch timings and current pricing. Sent to your inbox in minutes.
Indicative ranges from public UAE job listings. Actual pay depends on employer, experience and portfolio.
Runs keyword research, on-page fixes and content plans to grow organic traffic.
Audits site health, speed and indexing, and works with developers to fix it.
Owns the whole organic channel: content, links, and the traffic it produces.
Every batch is a mix: someone chasing a promotion, someone running their own shop, and someone starting from zero. All of them finish able to run a campaign.
Marketing, sales or account staff who want a specialist skill on their CV and a route to a better role.
Owners and managers who want to understand where the ad budget goes and supervise it properly.
No marketing background needed. The course starts from the basics and builds up.
Moving into digital marketing from another field, with a portfolio piece to show at interviews.
Teams that need the same playbook, delivered as corporate training at your office or ours.
Add a paid service to your offering and charge for it with confidence.
Your trainer manages live client accounts at Leads Dubai every week. You get this month’s reality, not last year’s slides.
You build campaigns, audits and reports inside the actual tools during the session, and get them reviewed.
Sessions are kept small on purpose, so every question gets answered and nobody hides at the back.
Every example is a UAE campaign: local search behaviour, Arabic and English audiences, real Dubai budgets.
Leads Dubai certificate, and we are an approved centre for Leads International’s ATHE endorsed programme.
You can message your trainer with follow-up questions once you are back at your own desk.
New batches open regularly in all three formats. Tell us which one suits you and we will confirm the next start date, the timings and the price.
Dates are announced batch by batch. Send an enquiry with the format you want and we will reply with the next confirmed start date, the full schedule and current pricing.
“" I find Information about how to get analytic data about online presence and your competitors as well.”
S Course student Verified student“" I find the most useful about the training is Proper Techniques of Website Optimisation Anma”
S Course student Verified student“" Meta Tag Optimisation is nicely elaborated and explained.”
D Diyane Verified studentAnything not covered here? Message us and a trainer will answer, not a chatbot.
Ask about timings, pricing, or whether this course fits your goal.
Ten hours of teaching, run over two days. There is a weekend batch in Dubai or online, and a live online weekday batch after working hours so you do not need to take leave. Private and corporate sessions are arranged around your team. Ask us for the next dates.
It helps a great deal but it is not required. If you have a site we work on it, including its real Search Console data, which is the part no course can simulate. If you do not, you work on a practice site and everything transfers.
You receive a certificate from us, and the programme is ATHE endorsed. Worth knowing: Google runs certifications for Ads and Analytics but not for SEO, so every SEO certificate anywhere is issued by the provider. That makes what you can demonstrate more valuable than the certificate itself.
Both. Technical is where most real problems live and it is the part commonly skipped: crawling and indexing, site speed and Core Web Vitals including INP, and structured data. Content and keyword research are covered alongside it.
Yes. AI answers now sit above the results on a large share of queries and most Google searches end without a click, so being the source an answer quotes is part of the job now. We cover writing and structuring pages to be extractable, alongside classic ranking work, since classic SEO is still the entry ticket.