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SEO Training in Dubai

Search Engine Optimization - SEO Training Marketing Training Course for Beginners.

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4.6 Google rating Certificate on completion Training since 2013
SEO Training in Dubai at Leads Dubai
Kanika Lamba
Kanika Lamba
Your trainer, runs live client accounts

Watch: SEO Training in Dubai

Leads Dubai SEO Services
Live accounts
Practise in real tools, not slides
Small groups
Every question gets answered
Certificate
Awarded on completion
After-course support
Ask your trainer once you start

Is this course for you?

Paid ads stop the moment you stop paying. SEO keeps sending traffic long after the work is done. This course is how you learn to earn that traffic instead of buying every visitor.

For business owners

You have probably been told your site "needs SEO" without a clear plan. In this course you learn exactly what to fix first, and how to tell real progress from an agency report full of vanity metrics.

For beginners

No prior experience needed. We start with how Google actually ranks pages, then move into keyword research, on-page fixes and technical audits, all practised on a live site, not slides.

For marketers

Add technical and content SEO to your skill set. You leave with a completed site audit, a keyword plan and a reporting dashboard you can show a manager or client.

Search Engine Optimization - SEO Training Marketing Training Course for Beginners.

Duration: 10 hours over 2 days Certification: ATHE Certification

In short: this is a one-week SEO course in Dubai, taught in person or live online, worked against a live site rather than slides. It covers keyword research, on-page and technical SEO, content, and reading Search Console and GA4. Suitable for beginners, marketers adding SEO, and business owners who want to judge an agency properly instead of taking their word for it.

  • Fee: from AED 3,000 per person
  • Format: in person in Dubai, or live online
  • Class size: 5 to 10 people
  • Language: English
  • Who it suits: beginners and marketers who want hands-on practice, not theory

You’ll learn how to Research which keywords to rank on your website. It all starts from here. Learn how to audit any website and find its positive & negative points to be fixed in an instant. Learn about ON Page Optimization and how to make your website’s on page elements SEO optimized. Learn about OFF Page Optimization. How and from which authority websites can you gain backlinks the organic way. How to fix your website for conversion optimization. It is not about the traffic, it is about what they do on your website. Learn about Google Search Console and the various errors to get them fixed from your developers. Learn the basics of Google Analytics to measure the SEO effort and how to double down on what is working.

SEO Training Chapters

SEO training: how ranking actually works, and what you can control

  • Learn Google’s popular tools like Keywords Trends and Search Console
  • Gain detailed insights on advanced web analytics and learn whats working
  • Learn the updated Google's Core Web vitals and what matters to rank a website.
  • Learn about onpage and offpage SEO best practices to follow
  • Learn about basic and advance link building strategies by using online tools
  • Learn from case studies and live examples which can give more ideas and ways to Master the Art of SEO

Basic SEO Skills

  • SEO Basics
  • Keyword Selection
  • Page Optimisation
  • Link Building
  • Google Search Console

Advanced SEO Skills

  • Structuring Websites
  • Technology Optimisation
  • Google Analytics
  • Analyzing Competitor Websites
  • SEO Project Management
What you will learn in this course
Kanika Lamba, trainer at Leads Dubai

Kanika Lamba - Instructor

Has provided training to over 100 professionals in the fields of PPC, Social Media Marketing, SEO & Content Marketing. She believes in constant learning, testing new tools and being up to date in the ever changing world of Digital Marketing.

Kanika Lamba

Ready to book your seat in the next batch?

Send the registration form and we reply with the next dates, pricing and the full course outline.

Curriculum

What the course covers

By the end you can audit a website, fix what is holding it back, and build a keyword plan that earns traffic without paying per click.

4 modules, built in order
16 topics covered in class
Practised live inside real accounts
01 How search works
  • Crawling, indexing and ranking in plain language
  • Search intent and the pages that satisfy it
  • How AI answers and featured snippets change the game
  • Setting up Search Console and Analytics properly
02 Keyword and competitor research
  • Finding keywords real UAE customers type
  • Search volume, difficulty and commercial value
  • Competitor gap analysis
  • Mapping keywords to pages without cannibalising
03 On-page and technical SEO
  • Titles, meta descriptions, headings and internal links
  • Site speed, Core Web Vitals and mobile usability
  • Structured data and rich results
  • Running a full technical audit on a live site
04 Content, links and measurement
  • Writing pages that rank and still read like a human wrote them
  • Link building that will not get you penalised
  • Local SEO and Google Business Profile for UAE businesses
  • Reporting rankings, traffic and leads to a manager or client
Course brochure

Get the full SEO outline

Every module, session count, what you build during the course, batch timings and current pricing. Sent to your inbox in minutes.

Career outlook

Where this skill takes you

2,400+
Marketing jobs open in the UAE
30%
Of UAE ad budgets now go to digital
12,000+
Agencies and in-house teams hiring

Typical UAE salary range

Entry level, 0 to 2 years AED 5,500 to 8,500 / month
Mid level, 2 to 5 years AED 9,000 to 15,000 / month
Senior specialist AED 16,000 to 23,000 / month
Organic growth lead AED 26,000+ / month

Indicative ranges from public UAE job listings. Actual pay depends on employer, experience and portfolio.

SEO Specialist

Runs keyword research, on-page fixes and content plans to grow organic traffic.

Technical SEO Analyst

Audits site health, speed and indexing, and works with developers to fix it.

Organic Growth Manager

Owns the whole organic channel: content, links, and the traffic it produces.

Start this course
Who joins

Who should attend?

Every batch is a mix: someone chasing a promotion, someone running their own shop, and someone starting from zero. All of them finish able to run a campaign.

Working professionals

Marketing, sales or account staff who want a specialist skill on their CV and a route to a better role.

Business owners

Owners and managers who want to understand where the ad budget goes and supervise it properly.

Students and fresh graduates

No marketing background needed. The course starts from the basics and builds up.

Career changers

Moving into digital marketing from another field, with a portfolio piece to show at interviews.

In-house marketing teams

Teams that need the same playbook, delivered as corporate training at your office or ours.

Freelancers and consultants

Add a paid service to your offering and charge for it with confidence.

The difference

Why choose Leads Dubai

Trainers who still run campaigns

Your trainer manages live client accounts at Leads Dubai every week. You get this month’s reality, not last year’s slides.

Practice on real accounts

You build campaigns, audits and reports inside the actual tools during the session, and get them reviewed.

Small groups

Sessions are kept small on purpose, so every question gets answered and nobody hides at the back.

Built for the UAE market

Every example is a UAE campaign: local search behaviour, Arabic and English audiences, real Dubai budgets.

Certificate that means something

Leads Dubai certificate, and we are an approved centre for Leads International’s ATHE endorsed programme.

Support after the course

You can message your trainer with follow-up questions once you are back at your own desk.

Program benefits

What you get out of it

For individuals

Career accelerator

  • Hands-on practice inside real ad accounts
  • A portfolio piece to show at interviews
  • Certificate on completion
  • Small groups, so questions get answered
  • Flexible timing: weekday or weekend batches
  • Online or in-person in Dubai
  • Follow-up support from your trainer
  • Skills that map to live job openings
Register for this course
For organisations

Corporate training

  • Curriculum tailored to your industry and accounts
  • Training delivered at your office or ours
  • Whole team on one playbook and one vocabulary
  • Less budget wasted on untested campaigns
  • Clear reporting your managers can read
  • Reduced dependence on outside agencies
  • Flexible scheduling around your workload
  • Invoicing and certificates for every attendee
Get a corporate quote
Batches

Join an upcoming session

New batches open regularly in all three formats. Tell us which one suits you and we will confirm the next start date, the timings and the price.

Most popular
Weekend batch
  • Saturday and Sunday
  • Morning sessions
  • In person in Dubai, or join online
Most popular with working professionals Next date to be announced Get the next date
Weekday batch
  • Weekday evenings
  • After working hours
  • Live online
Fits around a full-time job Next date to be announced Get the next date
Private or corporate
  • Your schedule
  • Full day or split sessions
  • At your office or ours
One-to-one or full team Next date to be announced Get the next date

Dates are announced batch by batch. Send an enquiry with the format you want and we will reply with the next confirmed start date, the full schedule and current pricing.

Student reviews

What students say about this course

“" I find Information about how to get analytic data about online presence and your competitors as well.”

S Course student Verified student

“" I find the most useful about the training is Proper Techniques of Website Optimisation Anma”

S Course student Verified student

“" Meta Tag Optimisation is nicely elaborated and explained.”

D Diyane Verified student
FAQ

Questions people ask before joining

Anything not covered here? Message us and a trainer will answer, not a chatbot.

Still have questions?

Ask about timings, pricing, or whether this course fits your goal.

How long is the SEO course and when do the batches run?

Ten hours of teaching, run over two days. There is a weekend batch in Dubai or online, and a live online weekday batch after working hours so you do not need to take leave. Private and corporate sessions are arranged around your team. Ask us for the next dates.

Do I need my own website to join the SEO course?

It helps a great deal but it is not required. If you have a site we work on it, including its real Search Console data, which is the part no course can simulate. If you do not, you work on a practice site and everything transfers.

Is there a certificate at the end, and is there an official SEO certification?

You receive a certificate from us, and the programme is ATHE endorsed. Worth knowing: Google runs certifications for Ads and Analytics but not for SEO, so every SEO certificate anywhere is issued by the provider. That makes what you can demonstrate more valuable than the certificate itself.

Does the course cover technical SEO or only content?

Both. Technical is where most real problems live and it is the part commonly skipped: crawling and indexing, site speed and Core Web Vitals including INP, and structured data. Content and keyword research are covered alongside it.

Will the course cover AI Overviews and how search is changing?

Yes. AI answers now sit above the results on a large share of queries and most Google searches end without a click, so being the source an answer quotes is part of the job now. We cover writing and structuring pages to be extractable, alongside classic ranking work, since classic SEO is still the entry ticket.

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