Social media marketing course: current syllabus
Who is this course for?
4.6 Google rating
Optional ATHE certificate Training since 2013
Mukesh Pandey
Your trainer, runs live client accounts
Who is this course for?
People now discover products, compare companies and ask questions inside Instagram, TikTok, Facebook and LinkedIn. This course shows you how to plan useful content, run paid campaigns and measure the enquiries or sales that follow.
You may have boosted posts and seen little come back. In this course you learn how to choose the right objective, build an audience, set up Meta Pixel and Conversions API signals, and judge results by leads or sales rather than likes.
No prior ads experience needed. We start inside Meta Ads Manager and build up: audiences, creative, budgets, and the reports that tell you what worked. Everything practised in a live account.
Add TikTok search, LinkedIn B2B campaigns and AI-assisted creative workflows to your Meta skill set. You leave with a content plan, a paid campaign structure and work you can explain to a manager or client.
In short: this is a paid, one-week social media marketing course taught in Dubai or live online, with 10 hours of practical training. You learn organic content, Meta, TikTok and LinkedIn campaigns, short-form video, AI-assisted creative, audience targeting and conversion tracking. Fees start from AED 3,000 per person.
This is the full syllabus for our social media marketing course in Dubai, covering paid and organic across Facebook, Instagram, TikTok and LinkedIn. You build and run real campaigns during the sessions rather than watching slides. If you would rather book a seat than read the modules, see social media marketing course in Dubai.
Certificate: an optional ATHE certificate can be arranged on request. It is not included in the course fee.
You learn how to plan organic content and run paid campaigns across Facebook, Instagram, TikTok and LinkedIn. The practical work covers campaign objectives, audiences, creative, budgets, Meta Pixel and Conversions API tracking, reporting and weekly optimisation.
He is running a successful digital marketing agency. He has managed 100’s of Google Ads Campaigns, social media ads, SEO and email marketing campaigns for big and small companies to improve their marketing results.
Mukesh Pandey has worked in digital marketing since 2013, helped more than 500 companies and managed over AED 30 million in advertising spend.
Mukesh PandeySend the registration form and we reply with the next dates, pricing and the full course outline.
By the end you can build a paid and organic social plan, run the ads yourself, and show what each platform returned.
Every module, session count, what you build during the course, batch timings and current pricing. Sent to your inbox in minutes.
Indicative ranges from public UAE job listings. Actual pay depends on employer, experience and portfolio.
Owns the content calendar, community and the brand presence across platforms.
Runs Meta, TikTok and LinkedIn ad accounts and answers for the cost per lead.
Builds the creative and audience strategy behind everything that gets posted.
Every batch is a mix: someone chasing a promotion, someone running their own shop, and someone starting from zero. All of them finish able to run a campaign.
Marketing, sales or account staff who want a specialist skill on their CV and a route to a better role.
Owners and managers who want to understand where the ad budget goes and supervise it properly.
No marketing background needed. The course starts from the basics and builds up.
Moving into digital marketing from another field, with a portfolio piece to show at interviews.
Teams that need the same playbook, delivered as corporate training at your office or ours.
Add a paid service to your offering and charge for it with confidence.
Your trainer manages live client accounts at Leads Dubai every week. You get this month’s reality, not last year’s slides.
You build campaigns, audits and reports inside the actual tools during the session, and get them reviewed.
Sessions are kept small on purpose, so every question gets answered and nobody hides at the back.
Every example is a UAE campaign: local search behaviour, Arabic and English audiences, real Dubai budgets.
An ATHE certificate can be arranged on request for an additional fee. It is not included automatically.
You can message your trainer with follow-up questions once you are back at your own desk.
New batches open regularly in all three formats. Tell us which one suits you and we will confirm the next start date, the timings and the price.
Dates are announced batch by batch. Send an enquiry with the format you want and we will reply with the next confirmed start date, the full schedule and current pricing.
“I find the most useful part of the training is proper techniques of website optimisation.”
“Meta tag optimisation is nicely elaborated and explained.”
“The way to improve the marketing of our business is nicely explained and presented.”
Anything not covered here? Message us and a trainer will answer, not a chatbot.
Ask about timings, pricing, or whether this course fits your goal.
The course runs within one week and includes 10 hours of live teaching. Weekend, weekday and private schedules are arranged around the learner or team. You can attend in person in Dubai or join live online. Ask us for the next available dates.
The course starts from AED 3,000 per person. It is paid training, and the exact fee depends on the batch format and whether it is an individual or corporate booking. Any advertising budget used on a live campaign is separate from the course fee.
Both, and the paid side is where most of the practical work sits. You cover organic strategy and content planning, then campaign setup, audience targeting, creative and measurement across Meta, TikTok, Snapchat and LinkedIn, on live ad accounts rather than slides.
No. If you have one we will work on it, which makes the week considerably more useful. If not, you work on a practice account, and everything transfers.
The syllabus covers short-form video, content planning, Meta Advantage+ automation, audience signals, Meta Pixel and Conversions API tracking, TikTok search and creative research, LinkedIn B2B campaigns, AI-assisted creative workflows and reporting. You also learn when manual control is still needed.
Yes. Experienced marketers can focus on campaign structure, first-party audiences, server-side conversion signals, creative testing, attribution, lead quality and scaling. Tell us what you already manage when you enquire, so the practical exercises start at the right level.
An optional ATHE certificate can be arranged on request for an additional fee. It is not included automatically. Ask about the certificate when you enquire so the team can confirm the current process and cost.
It gives you practical work you can discuss in an interview. Employers usually want evidence that you can plan content, build a campaign, read the results and explain what you changed. No course can promise a job, but a real campaign example is stronger than memorised platform terms.
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