Content marketing costs less than outbound and brings in more leads, but only if the content is built to rank and to convert. This course is how you learn to do both at once.
You have probably published content that nobody read. In this course you learn to research what your buyers actually search for, and build content around that instead of guessing at topics.
No prior experience needed. We start with keyword and topic research, then move into writing, SEO structure and distribution, all practised on real pieces, not slides.
Add a repeatable content system to your skill set. You leave with a content calendar, a published piece built for search, and a distribution plan you can show a manager or client.
In short: this paid content marketing course teaches research, search intent, briefs, writing, AI-assisted workflows, distribution and lead measurement. It runs for 10 hours within one week in Dubai or live online, from AED 3,000 per person.
Certificate: an optional ATHE certificate can be arranged on request for an additional fee.
You learn to research audience questions, map search intent, plan useful content, write clear briefs, edit AI-assisted drafts, add original evidence, distribute each asset and measure enquiries instead of publishing for volume.
After completing your Google Ads Training program, you can be ready to take an attempt to become google ads certified from google directly
After completing your Facebook & Instagram Training program, you can be ready to take an attempt to apply to become Facebook ads partner by applying to Facebook blueprint
After completing your theTraining program, you will receive the participation certificate directly from ATHE for additional fee of $50
The course follows a working process: interview the customer or subject expert, map the question to search intent, decide what evidence the page needs, write the brief, create and edit the asset, distribute it, then measure enquiries and assisted conversions. AI can help with research and structure, but the finished work still needs first-hand detail, fact checking and a human point of view.
Google’s people-first content guidance is used in the SEO module. You learn why mass-produced summaries are weak, how to add original information and how to refresh or consolidate pages instead of adding another thin article.
He runs a successful digital marketing agency. Has managed 100’s of Google Ad Campaigns, Social Media ads, SEO campaigns and Email Marketing campaigns for big and small companies to improve their marketing results. Has helped over 500 companies and handled over 1 million ad spends in budgets. Conducted several Google Ads Training Programmes over the past years.
Mukesh PandeySend the registration form and we reply with the next dates, pricing and the full course outline.
By the end you can build a content plan around real search demand and produce work that brings leads, not just views.
Every module, session count, what you build during the course, batch timings and current pricing. Sent to your inbox in minutes.
Indicative ranges from public UAE job listings. Actual pay depends on employer, experience and portfolio.
Plans and produces the blogs, emails and social content the brand publishes.
Writes pages built around keyword research that rank and convert.
Owns the plan: what gets made, for whom, and what it needs to achieve.
Every batch is a mix: someone chasing a promotion, someone running their own shop, and someone starting from zero. All of them finish able to run a campaign.
Marketing, sales or account staff who want a specialist skill on their CV and a route to a better role.
Owners and managers who want to understand where the ad budget goes and supervise it properly.
No marketing background needed. The course starts from the basics and builds up.
Moving into digital marketing from another field, with a portfolio piece to show at interviews.
Teams that need the same playbook, delivered as corporate training at your office or ours.
Add a paid service to your offering and charge for it with confidence.
Your trainer manages live client accounts at Leads Dubai every week. You get this month’s reality, not last year’s slides.
You build campaigns, audits and reports inside the actual tools during the session, and get them reviewed.
Sessions are kept small on purpose, so every question gets answered and nobody hides at the back.
Every example is a UAE campaign: local search behaviour, Arabic and English audiences, real Dubai budgets.
An ATHE certificate can be arranged on request for an additional fee. It is not included automatically.
You can message your trainer with follow-up questions once you are back at your own desk.
New batches open regularly in all three formats. Tell us which one suits you and we will confirm the next start date, the timings and the price.
Dates are announced batch by batch. Send an enquiry with the format you want and we will reply with the next confirmed start date, the full schedule and current pricing.
“I find the most useful part of the training is proper techniques of website optimisation.”
“Meta tag optimisation is nicely elaborated and explained.”
“The way to improve the marketing of our business is nicely explained and presented.”
Anything not covered here? Message us and a trainer will answer, not a chatbot.
Ask about timings, pricing, or whether this course fits your goal.
The paid course includes 10 hours of live teaching within one week. It is offered in person in Dubai or live online, with fees starting from AED 3,000 per person.
Yes. You learn search intent, topic and keyword mapping, answer-first structure, internal linking, reliable sourcing and how indexed pages can be retrieved for AI search answers. The aim is useful content, not a separate set of tricks for every AI tool.
Yes, where they save time. You learn to use them for research, outlines and repurposing, then check every fact and replace generic output with real examples, evidence and the brand’s own experience.
You build a practical topic map, one detailed content brief, a publishable asset and a distribution plan. Existing teams can use their own product, audience and analytics data.
A certificate is not included automatically. An optional ATHE certificate can be arranged on request for an additional fee.