A step by step PPC training process to build real Google Ads skills
Google handles over six billion searches a day. Some of those people are looking for exactly what you sell, right now, in your city. Google Ads is how you get in front of them, and this course is how you learn to do it without burning the budget.
You have probably run ads that spent money and returned nothing. In this course you find out why: the wrong keywords, a weak Quality Score, no conversion tracking. You leave able to run your own campaigns, or brief and challenge an agency properly.
No prior experience needed. We start at the account level and build up: how the auction works, what to bid, what to write, what to measure. Everything is done inside a live account, not on slides.
Add paid search to your skill set with proof you can show. You will finish with a campaign you built, a tracking setup you configured, and a reporting view you can put in front of a manager or a client.
In short: this is a one-week Google Ads course in Dubai, taught in person or live online, working on real ad accounts rather than slides. It covers campaign structure, keyword research, Smart Bidding, responsive search ads, conversion tracking and remarketing, and prepares you for the free Google Ads certification on Skillshop. Suitable for beginners, marketers adding paid search, and business owners who want to stop outsourcing it blind.
This is the full syllabus for our Google Ads and PPC course in Dubai. It is a practical PPC training course rather than a lecture: you build campaigns during the sessions using your own business or a live example. If you are ready to book a seat instead of reading the modules, see Google Ads training in Dubai.
He is running a successful digital marketing agency. He has managed 100’s of Google Ads Campaigns, social media ads, SEO and email marketing campaigns for big and small companies to improve their marketing results. He has conducted several Google Ads Training Programmes over the past years
Running digital marketing since 2013, with more than 500 companies helped and over a million dirhams of ad spend managed. You are taught by somebody who runs live campaigns, not by a full-time trainer.
Mukesh PandeySend the registration form and we reply with the next dates, pricing and the full course outline.
By the end you can plan, launch and optimise a Google Ads account on your own budget and report on what it returned.
Every module, session count, what you build during the course, batch timings and current pricing. Sent to your inbox in minutes.
Indicative ranges from public UAE job listings. Actual pay depends on employer, experience and portfolio.
Plans and runs paid search accounts, controls budgets and reports on cost per lead.
Reads campaign data, tests keywords and creatives, and finds where the spend is leaking.
Owns paid channels end to end, from strategy and budget to the numbers the business sees.
Every batch is a mix: someone chasing a promotion, someone running their own shop, and someone starting from zero. All of them finish able to run a campaign.
Marketing, sales or account staff who want a specialist skill on their CV and a route to a better role.
Owners and managers who want to understand where the ad budget goes and supervise it properly.
No marketing background needed. The course starts from the basics and builds up.
Moving into digital marketing from another field, with a portfolio piece to show at interviews.
Teams that need the same playbook, delivered as corporate training at your office or ours.
Add a paid service to your offering and charge for it with confidence.
Your trainer manages live client accounts at Leads Dubai every week. You get this month’s reality, not last year’s slides.
You build campaigns, audits and reports inside the actual tools during the session, and get them reviewed.
Sessions are kept small on purpose, so every question gets answered and nobody hides at the back.
Every example is a UAE campaign: local search behaviour, Arabic and English audiences, real Dubai budgets.
Leads Dubai certificate, and we are an approved centre for Leads International’s ATHE endorsed programme.
You can message your trainer with follow-up questions once you are back at your own desk.
New batches open regularly in all three formats. Tell us which one suits you and we will confirm the next start date, the timings and the price.
Dates are announced batch by batch. Send an enquiry with the format you want and we will reply with the next confirmed start date, the full schedule and current pricing.
“" I learn various things but like the Topic : How to use Ad Extensions and Display Ads for remarketing.”
S Course student Verified student“" I find Information about how to get analytic data about online presence and your competitors as well.”
S Course student Verified student“" Detailed explanation about Google Ads.”
S Course student Verified studentAnything not covered here? Message us and a trainer will answer, not a chatbot.
Ask about timings, pricing, or whether this course fits your goal.
Google Ads Training course is for anyone who wants to gain effective digital marketing skills. Like Students, Beginners, Marketing professionals, startups, advanced users, and anyone who wants to get better results.
Our Google Ads Training course is made to provide a solid foundation so you can master the advertising arena. Once you finish this course, you will be able to: -
The course will be covering the main fundamentals and advanced campaign optimization tricks plus techniques to succeed. You will learn from Ads professionals who have a vast experience of several years.
Topics will include -
With regular campaign management, our goal is to make you thorough with the Google advertising methods to turn you into a professional. This course is going to help you strategize, execute and create paid marketing ads using various channels like mobile, display, search and video to fulfil the objectives.
The course also prepares you for the Google Ads certification, which you sit free on Google Skillshop. It is roughly 50 multiple-choice questions at 80 percent to pass, and the credential stays valid for 12 months. You leave with the practical knowledge as well as the badge.
‘Certification in Digital Marketing’
The programme has been checked and endorsed by ATHE and meets their standards for design, content and relevance. It is delivered and assessed in line with the approved standards, and ATHE issues the certificate on successful completion. That sits alongside the Google Ads certification, which you take separately and free through Skillshop.
Ten hours of teaching, run over two days. There is a weekend batch that runs in Dubai or online, and a live online weekday batch after working hours, so you do not have to take leave. Private and corporate sessions are scheduled around your team. Ask us for the next dates, which change monthly.
It depends on the format, since a private or corporate session is priced differently from a seat on a scheduled batch. Tell us which you need and we will send the current fee and the next dates. Worth knowing before you compare quotes: the Google Ads certification exam itself is free on Skillshop, so anyone charging you for the certificate rather than the teaching is reselling something Google gives away.
No. The course starts at account setup and assumes nothing. There is no coding, and the maths is arithmetic: what a click costs, what a lead costs, and whether that is less than a customer is worth. If you have run campaigns before, tell us when you book and we will point you at the advanced material rather than repeating the basics.
You work on live accounts. This is the part that separates the course from a video series, because the numbers push back and you see what your decisions actually did. Most people who struggle with the certification exam fail on questions describing a screen they have never opened.
The online batch is live and taught, not recorded, so you can ask questions and get your account looked at. In person adds the room: faster feedback, classmates to compare accounts with, and fewer distractions. Choose online if you are fitting it around a job, in person if you are changing career and want the accountability.
It gives you the two things adverts ask for, the skills and the certification, and an account you can talk about in an interview. It is not a placement service. What decides the interview is being able to describe a campaign you ran, what it cost, what you changed and what happened next, so build that story while you are on the course.
Yes. Google has automated most of the bidding and much of the targeting, so the course covers what you still control: Performance Max setup and its newer controls, campaign negative keywords, brand exclusions, and reading channel-level reporting. We also cover what is changing, including AI Max on Search and Display inventory moving into Demand Gen.
Skillshop teaches the platform and is genuinely good, free, and enough to pass the exam. It cannot look at your account, tell you your conversion tracking is misconfigured, or answer the question you did not know to ask. That feedback loop is what you are paying for, and it is why people who have already done Skillshop still join.
Social Media Marketing Advertise on Meta, TikTok, LinkedIn and Snapchat.
View course 
SEO Rank on page one and earn free organic traffic.
View course 
Web Analytics Track what works with GA4 and Tag Manager.
View course 
Content Marketing Plan and write content that brings leads.
View course 
Email Marketing Build lists, campaigns and automated flows.
View course 
