A step by step PPC training process to build real Google Ads skills
Google Ads can place a business in front of people who are actively searching, watching YouTube or comparing products. The difficult part is no longer finding every setting. It is giving automation clean goals, useful creative and accurate conversion data, then knowing when to intervene.
You may have run ads that spent money and returned little. In this course you trace the reason through search terms, campaign structure, landing pages, bidding and conversion tracking. You leave able to run the account or question an agency report properly.
No prior experience needed. We start at the account level and build up: how the auction works, what to bid, what to write, what to measure. Everything is done inside a live account, not on slides.
Add Search, Performance Max, AI Max and Demand Gen to your skill set. You finish with a campaign structure, a conversion setup and a reporting view you can explain to a manager or client.
In short: this is a paid, one-week Google Ads and PPC course taught in Dubai or live online, with 10 hours of practical training. You learn Search, Performance Max, AI Max, Demand Gen, bidding, conversion tracking and weekly optimisation on real accounts. Fees start from AED 3,000 per person.
This is the full syllabus for our Google Ads and PPC course in Dubai. It is a practical PPC training course rather than a lecture: you build campaigns during the sessions using your own business or a live example. If you are ready to book a seat instead of reading the modules, see Google Ads training in Dubai.
Certificate: an optional ATHE certificate can be arranged on request. It is not included in the course fee.
The syllabus follows the controls available in Google Ads now. That includes AI Max for Search, campaign-level negative keywords in Performance Max, Display inventory moving into Demand Gen, and enhanced conversions using first-party data. These are working modules, not a list of product names.
If you are deciding what you need to learn, start with our guide to paid advertising in Dubai. The Performance Max guide explains where automation helps and what still needs human control. If the Google credential matters to you, read how Google Ads certification works before booking. The Google assessment is taken separately through Skillshop.
He is running a successful digital marketing agency. He has managed 100’s of Google Ads Campaigns, social media ads, SEO and email marketing campaigns for big and small companies to improve their marketing results. He has conducted several Google Ads Training Programmes over the past years
Mukesh Pandey has worked in digital marketing since 2013, helped more than 500 companies and managed over AED 30 million in advertising spend. You are taught by somebody who still runs live campaigns.
Mukesh PandeySend the registration form and we reply with the next dates, pricing and the full course outline.
By the end you can plan, launch and optimise a Google Ads account on your own budget and report on what it returned.
Every module, session count, what you build during the course, batch timings and current pricing. Sent to your inbox in minutes.
Indicative ranges from public UAE job listings. Actual pay depends on employer, experience and portfolio.
Plans and runs paid search accounts, controls budgets and reports on cost per lead.
Reads campaign data, tests keywords and creatives, and finds where the spend is leaking.
Owns paid channels end to end, from strategy and budget to the numbers the business sees.
Every batch is a mix: someone chasing a promotion, someone running their own shop, and someone starting from zero. All of them finish able to run a campaign.
Marketing, sales or account staff who want a specialist skill on their CV and a route to a better role.
Owners and managers who want to understand where the ad budget goes and supervise it properly.
No marketing background needed. The course starts from the basics and builds up.
Moving into digital marketing from another field, with a portfolio piece to show at interviews.
Teams that need the same playbook, delivered as corporate training at your office or ours.
Add a paid service to your offering and charge for it with confidence.
Your trainer manages live client accounts at Leads Dubai every week. You get this month’s reality, not last year’s slides.
You build campaigns, audits and reports inside the actual tools during the session, and get them reviewed.
Sessions are kept small on purpose, so every question gets answered and nobody hides at the back.
Every example is a UAE campaign: local search behaviour, Arabic and English audiences, real Dubai budgets.
An ATHE certificate can be arranged on request for an additional fee. It is not included automatically.
You can message your trainer with follow-up questions once you are back at your own desk.
New batches open regularly in all three formats. Tell us which one suits you and we will confirm the next start date, the timings and the price.
Dates are announced batch by batch. Send an enquiry with the format you want and we will reply with the next confirmed start date, the full schedule and current pricing.
“I find the most useful part of the training is proper techniques of website optimisation.”
“Meta tag optimisation is nicely elaborated and explained.”
“The way to improve the marketing of our business is nicely explained and presented.”
Anything not covered here? Message us and a trainer will answer, not a chatbot.
Ask about timings, pricing, or whether this course fits your goal.
The course runs within one week and includes 10 hours of live teaching. Weekend, weekday and private schedules are arranged around the learner or team. You can attend in person in Dubai or join live online. Ask us for the next available dates.
Google Ads training starts from AED 3,000 per person. It is paid training, and the exact fee depends on the batch format and whether it is an individual or corporate booking. Any advertising budget used on a live campaign is separate from the course fee.
A current course should cover Search campaigns, responsive search ads, match types, negative keywords, Smart Bidding, Performance Max, AI Max, Demand Gen, conversion tracking and budget control. This course also covers search-term reviews, lead quality and the account checks needed after automation begins spending.
Yes. The course starts with account structure, goals and the auction, then moves into keywords, ads, bidding and measurement. There is no coding requirement. If you already manage campaigns, tell us when you enquire so the practical work starts with the advanced controls rather than repeating the basics.
Yes. If you have an account, the exercises use its real structure and data. If you do not, you work through a live example. You learn to diagnose search terms, wasted spend, conversion setup and landing-page problems instead of only watching a campaign-building demonstration.
Yes. You learn Google tag and Google Tag Manager setup, GA4 linking, call and lead tracking, enhanced conversions using first-party data, attribution checks and consent-aware measurement. The practical test is whether the account can record a real enquiry and send the right value back to Google Ads.
Yes. Experienced advertisers can focus on AI Max controls, Performance Max search themes and exclusions, Demand Gen, value-based bidding, offline lead quality, experiments and account diagnosis. Tell us what you already manage when you enquire so the exercises start at the right level.
An optional ATHE certificate can be arranged on request for an additional fee. It is not included automatically. Ask about the certificate when you enquire so the team can confirm the current process and cost.
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