Influencer Marketing Strategy
Choose creators for audience fit and content quality, then agree the brief, rights, disclosures and measurement before anything goes live.
The numbers behind UAE influencer marketing
Influencer marketing strategy
What is an influencer marketing strategy?
Short answer: an influencer marketing strategy sets out who should speak about the brand, what they will create, where it can be used and how the result will be measured. A large follower count alone does not make a creator suitable.
Influencer marketing is a paid or agreed collaboration between a brand and a creator. We look at audience fit, content quality, past partnerships and expected deliverables before recommending names. The agreement should also cover approval, disclosure, usage rights and reporting.
Why do influencer marketing campaign
The right creator can explain a product in language their audience already understands. Relevance matters more than follower count. We compare audience location, engagement quality, previous brand work and the creator’s normal content before deciding if the partnership makes sense.
How influencer agency in Dubai can help you?
The Approach to influencer marketing
- Think about what you want to promote and the story you want to tell. Make it creative. Think about the schedule and how you will track performance.
- Find out the influencers who best suite your brand amplification. Check the followers engagement and their profiles to ensure you are reaching the right audience.
- Confirm the creator and campaign meet current UAE permit, disclosure and platform requirements before publication.
Influencer marketing is becoming a driving force for brands looking to grow their audience and improve sales through social media. We work with the influencers who are popular celebrities and bloggers. We carefully select the right mix of influencers that will fit your brand and will help achieve your goals and objectives. From influencer marketing strategy to execution, we provide customized solutions for successful marketing campaigns.
Our long and fond bonds with great names in the GCC blogosphere result from stellar Influencer relation management that we are proud of, and which helps drive our clients forward.
Check our blog on influencer marketing trends and about some other (infographic ) influencer marketing examples
Influencer marketing strategy: watch the video
Paid influencers:
Agency fees - 10 - 20% of total fees paid to the influencer.
- Content controlled
- Quality of content controlled
- Can easily understand measurement and reach
- Call to action
- Exclusivity in terms of promoting competitor brands
Unpaid influencers:
Agency fees - Fixed cost per influencer
- Content cannot be controlled, unbiased and honest
- Views and opinions
- Not liable to share post insights
- Comes across as more honest
- No control over competitor brand promotion
- May or may not add call to action
Talk to us about your influencer marketing campaign
Case studies & client wins
Real influencer campaigns we’ve delivered for UAE brands, outcomes, channels and what made them work.
Frequently asked questions
Influencer marketing refers to a marketing approach that centers on enlisting prominent individuals (known as influencers) to promote a brand's message to a wider audience.
In general, influencer marketing works by collaborating with an influencer to endorse a brand's products or services via various forms of content, such as social media posts, blog articles, or other related materials.
Utilizing influencer marketing can help in boosting brand recognition, drive sales, and build trust with consumers. Additionally, influencer marketing can help to reach a specific target audience.
When looking for an influencer for your brand, it's important to consider factors such as their audience demographics, engagement rate, and content alignment with your brand. Additionally, it's also important to consider their niche, whether it is fashion, tech, gaming, food, etc.
The cost of influencer marketing can vary depending on the influencer's reach, engagement rate, and the type of content they will create for your brand. It's important to note that some influencer campaigns can be expensive and it's necessary to have a good budget plan in place.
The success of an influencer marketing campaign can be measured through a variety of metrics such as engagement rate, website traffic, and sales. It's important to establish clear goals and metrics in advance to track the success of your campaign.
Tell us your story. We’ll find the right influencers.
Share your brand, product and budget. We’ll come back within 24 hours with a costed influencer plan, recommended creators, content direction and forecasted reach.
- Licensed UAE influencers
- Instagram, TikTok, YouTube, Snapchat
- Content direction included
- Performance reporting
Latest blogs about influencer marketing
Practical reading on UAE influencer strategy, content and campaign measurement.
Social Media
Reach audiences on every social platform, paid and influencer-led.
