App install campaigns
Get more & better quality app downloads
The numbers behind UAE app install campaigns
Launching an app is one thing, but getting it discovered is another.
You’ve built a great app, now it needs to land in front of the right people. We run app install campaigns across Google, Meta, TikTok, Snapchat and Apple Search Ads to drive real downloads from users who actually use your app. Whether you’re on iOS, Android or both, we help UAE app owners get more, and better quality, installs at a cost per install that makes sense.
How important are mobile app marketing & app installs for you?
Getting your app discovered is the fundamental challenge every app marketer faces. With millions of apps to choose from across iOS, Android, and other platforms, standing out in the unlimited sea of apps is becoming more and more difficult. App downloads, especially in UAE are getting more & more expensive.
What is cost per app installs or cost per app downloads?
An average of $1 – $2 is the cost per download. iOS App Installs are more expensive than android App Installs. App marketing can be broken down into two categories: Paid Marketing and Organic Marketing.
How can you get more app downloads?
- Google's Universal App Campaign is the best place to get more app installs
- Apple Search Ads for iOS App Installs is another good way
- Social Media Ads on Facebook, Snapchat, Instagram, can help you get more app downloads
- Native Advertising 7 Programmatic Advertising can also get good app installs
- Getting app users but no engagement? Run Remarketing campaigns with them
- Install Firebase and Mobile App tracking for your app to know how users engage with your app.
- We have access to Multiple Mobile Ad Networks to show your app.
- We assist with your iOS & Android App Downloads.
- We run Universal App Campaigns, Social Media App Installs where the quality download is achieved.
- We will understand who your customers are and where you can find them.
- Track your marketing app performance and optimize accordingly.
If you’re not using a mobile app marketing agency, strongly consider doing so. Even if your in-house marketing team does have the expertise, they probably do not have access to the best ad-optimizing technology available, and they may not have the time to manage campaigns the way they’d like to. We will put together a winning app promotion strategy for you. We will market your apps across various platforms such as iPhones and Android phones. The Mobile Revolution is in full swing, and app developers have a golden opportunity to cash in.
Mobile app marketing: watch the video
Consider these facts:
- Over 900,000 apps are currently for sale in the iTunes App Store
- More iPhones are sold than babies born in the world every day
- iPhone users have an average of 108 apps installed (and growing)
- More than 35 billion apps have been downloaded from the App Store so far
- iPhone owners use their apps for 84 minutes a day
See our top 11 tips on how to get more app downloads Leads Dubai is a company passionate about Mobile App Marketing. We provide consulting services to manage and launch your long-term success with paid media management and more.
Don’t let your app get lost in sea of app stores. Avoid these 5 app download mistakes
Want the organic way? – Consider these app store optimization methods to get more app installs
Leads Dubai is a lead generation company in UAE
Frequently asked questions about app install campaigns
An app install campaign is a paid advertising campaign specifically designed to drive downloads of your mobile app. Ads appear across platforms like Google, Facebook, Instagram, TikTok, and Snapchat, directing users straight to the App Store or Google Play to install your app with a single tap.
The cost per install (CPI) in the UAE typically ranges from $1 to $5 for Android and $2 to $7 for iOS, depending on your industry, targeting, and competition. Gaming apps tend to have lower CPIs, while fintech and e-commerce apps are higher. Leads Dubai optimizes campaigns to minimize your CPI while maximizing quality installs.
The best platforms depend on your target audience. Google App Campaigns reach users across Search, YouTube, Google Play, and the Display Network. Meta (Facebook and Instagram) offers powerful interest and behavior targeting. TikTok and Snapchat are excellent for reaching younger demographics in the UAE. We recommend a multi-platform approach for maximum reach.
Key metrics include cost per install (CPI), install volume, retention rate (Day 1, Day 7, Day 30), return on ad spend (ROAS), in-app events (registrations, purchases), and user lifetime value (LTV). Attribution tools like AppsFlyer or Adjust help track which campaigns drive the highest-quality users.
Paid installs come from advertising campaigns and deliver a large volume of downloads quickly but may have lower retention rates. Organic installs come from users who find your app through app store search, word of mouth, or editorial features, these users tend to be more engaged and have higher lifetime value. A balanced strategy combines both for sustainable growth.
You can start seeing installs within the first 24–48 hours of launching a campaign. However, it typically takes 2–4 weeks for the algorithms on platforms like Google and Meta to fully optimize and deliver the best results. During this learning phase, we continuously refine targeting, creatives, and bidding to improve performance.
Yes. App install campaigns can be geo-targeted to specific emirates (Dubai, Abu Dhabi, Sharjah), cities, or even specific neighborhoods and radius targeting around key locations. This is especially useful for local service apps, delivery apps, and location-based businesses operating in the UAE.
Use Google App Campaigns, Facebook and Instagram app install ads, Apple Search Ads, App Store Optimization, influencer marketing, and social media targeting UAE demographics.
Cost per install: AED 3-15 for Android, AED 5-25 for iOS. Monthly budgets for meaningful results start from AED 5,000-15,000.
Google Universal App Campaigns reaches Search, YouTube, and Google Play. Facebook App Install Ads offer precise demographic targeting. Use both for best results.
Optimize titles, descriptions, and keywords through ASO. Encourage reviews, create social media content, leverage PR coverage, and build referral programs.
ASO improves app visibility in stores through optimized titles, descriptions, keywords, screenshots, and reviews. Like SEO for apps, it drives organic downloads.
Track cost per install, daily active users, retention rates (day 1, 7, 30), in-app purchases, lifetime value, and return on ad spend.
Tell us your app. We’ll plan the install campaign.
Share your app, target audience and budget. We’ll come back within 24 hours with a costed plan: ad network mix, targeting, forecasted CPI and tracking setup.
- iOS & Android coverage
- Google, Meta, TikTok, Snapchat, Apple Search Ads
- Firebase / AppsFlyer / Adjust tracking
- CPI & retention reporting
Latest blogs about mobile app marketing
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