App install campaigns
Get more & better quality app downloads
The numbers behind UAE app install campaigns
Launching an app is one thing, but getting it discovered is another.
You’ve built a great app, now it needs to land in front of the right people. We run app install campaigns across Google, Meta, TikTok, Snapchat and Apple Search Ads to drive real downloads from users who actually use your app. Whether you’re on iOS, Android or both, we help UAE app owners get more, and better quality, installs at a cost per install that makes sense.
How important are mobile app marketing & app installs for you?
Getting your app discovered is the fundamental challenge every app marketer faces. With millions of apps to choose from across iOS, Android, and other platforms, standing out in the unlimited sea of apps is becoming more and more difficult. App downloads, especially in UAE are getting more & more expensive.
What is cost per app installs or cost per app downloads?
An average of $1 - $2 is the cost per download. iOS App Installs are more expensive than android App Installs. App marketing can be broken down into two categories: Paid Marketing and Organic Marketing.
Mobile app marketing: watch the video
How can you get more app downloads?
- Google's Universal App Campaign is the best place to get more app installs
- Apple Search Ads for iOS App Installs is another good way
- Social Media Ads on Facebook, Snapchat, Instagram, can help you get more app downloads
- Native Advertising 7 Programmatic Advertising can also get good app installs
- Getting app users but no engagement? Run Remarketing campaigns with them
- Install Firebase and Mobile App tracking for your app to know how users engage with your app.
- We have access to Multiple Mobile Ad Networks to show your app.
- We assist with your iOS & Android App Downloads.
- We run Universal App Campaigns, Social Media App Installs where the quality download is achieved.
- We will understand who your customers are and where you can find them.
- Track your marketing app performance and optimize accordingly.
If you’re not using a mobile app marketing agency, strongly consider doing so. Even if your in-house marketing team does have the expertise, they probably do not have access to the best ad-optimizing technology available, and they may not have the time to manage campaigns the way they’d like to. We will put together a winning app promotion strategy for you. We will market your apps across various platforms such as iPhones and Android phones. The Mobile Revolution is in full swing, and app developers have a golden opportunity to cash in.
Consider these facts:
- Over 900,000 apps are currently for sale in the iTunes App Store
- More iPhones are sold than babies born in the world every day
- iPhone users have an average of 108 apps installed (and growing)
- More than 35 billion apps have been downloaded from the App Store so far
- iPhone owners use their apps for 84 minutes a day
See our top 11 tips on how to get more app downloads Leads Dubai is a company passionate about Mobile App Marketing. We provide consulting services to manage and launch your long-term success with paid media management and more.
Don’t let your app get lost in sea of app stores. Avoid these 5 app download mistakes
Want the organic way? - Consider these app store optimization methods to get more app installs
Leads Dubai is a lead generation company in UAE
Case studies & client wins
Real app install campaigns we’ve delivered for UAE brands: outcomes, networks and what made them work.
Frequently asked questions about app install campaigns
Mobile app marketing budgets in the UAE typically run AED 5,000 to AED 50,000+ per month. A starter UA campaign on Google + Meta runs AED 5,000 to AED 15,000. Cost per install (CPI) ranges AED 4 to AED 30 for free apps, AED 25 to AED 80 for in-app-purchase apps. Cost per registered user is usually 2 to 4x the install cost. See our mobile app marketing service.
ASO is the process of optimizing your app store listing (title, subtitle, keywords, description, screenshots, video, ratings, reviews) to rank higher in App Store and Google Play search and convert more browsers to installs. Strong ASO can lift organic installs 30 to 200% without any ad spend. We audit listings quarterly and refresh creatives every 6 to 8 weeks for active campaigns.
Combine: (1) ASO for organic discovery, (2) Apple Search Ads for branded and competitor keywords, (3) Google App Campaigns across Search, Display, YouTube and Play, (4) Meta App Install Ads with UAE-targeted creative, (5) TikTok and Snapchat for younger demographics, (6) Influencer reviews on UAE TikTok and Instagram. Track everything through a Mobile Measurement Partner like Adjust or AppsFlyer.
SEO optimizes websites for Google search rankings. ASO optimizes mobile app store listings for App Store and Google Play search rankings. Both share concepts (keyword research, on-page optimization, off-page signals) but tools and ranking factors differ. ASO weighs heavily on app icon, screenshots, ratings count, install velocity and retention - none of which apply to web SEO. See our SEO service for the web side.
CPI in the UAE typically ranges AED 4 to AED 30 for free apps and AED 25 to AED 80 for paid or IAP apps. Games sit AED 8 to AED 40; fintech AED 25 to AED 80; e-commerce AED 5 to AED 20; food delivery AED 6 to AED 18. iOS CPIs run 30 to 60% higher than Android due to iOS user value but tighter privacy attribution.
Tell us your app. We’ll plan the install campaign.
Share your app, target audience and budget. We’ll come back within 24 hours with a costed plan: ad network mix, targeting, forecasted CPI and tracking setup.
- iOS & Android coverage
- Google, Meta, TikTok, Snapchat, Apple Search Ads
- Firebase / AppsFlyer / Adjust tracking
- CPI & retention reporting
Latest blogs about mobile app marketing
Practical reading on app install campaigns, ASO and mobile retention in the UAE.
Web & Content
The website, content and app foundations every campaign converts into.
