Google Ads training. Grow your marketing skills
Looking for Google Ads training in Dubai? Enroll in our expert-led Google Ads course for certification and mastery in digital advertising.
What will you learn in our Google Ads training?
Short answer: this is practical Google Ads training for business owners, marketing staff and people building a paid-search career. You learn how to structure campaigns, choose keywords, write ads, set up conversion tracking, read the reports and decide what to change. The aim is to understand a working account, not memorise slides.
Beginners can start with the basics. People already managing campaigns can bring their account questions and work through bidding, search terms, tracking and wasted-spend problems with the trainer. If you only want one channel, see the full Google Ads course syllabus. For broader training across search, social media and SEO, compare our digital marketing course in Dubai.
Google Ads training modules:
A summary of what each session covers. For the module-by-module breakdown, see the full Google Ads and PPC course syllabus.
- Search & display ads
- Campaign structure
- Keywords & ad types
- Optimization tips
- YouTube advertising
- Remarketing & tracking
- Practice session of setting and optimizing campaigns
- Question & answers
Please note, we do not administer certification exams ourselves. You get certified for free by taking an online exam directly with Google Skillshop, Google’s official training and certification platform.
Current Google Ads certifications (2026)
Google changes its Skillshop catalogue, assessments and renewal rules from time to time. Search is usually the most useful starting point for someone who manages lead-generation campaigns. Check the official Skillshop page before choosing an assessment, because the available paths can change.
| Certification | Description |
|---|---|
| Google Ads Search Certification | The foundational exam: best practices for creating, managing and optimizing Search ad campaigns. |
| Google Ads Display Certification | Creating, managing and optimizing Display campaigns across the Google Display Network. |
| Google Ads Video Certification | Planning, creating and optimizing video ad campaigns across YouTube and the web. |
| Shopping Ads Certification | Merchant Center setup, product feeds, and creating and managing Shopping campaigns. |
| Google Ads Apps Certification | Best practices for App campaigns that drive installs and in-app actions. |
| Google Ads Measurement Certification | Conversion tracking, attribution and reporting fundamentals across Google Ads. |
| Google Ads Creative Certification | Building effective ad creative and asset strategy across Search, Display and Video. |
| Grow Offline Sales Certification | Using Performance Max and omnichannel measurement to drive in-store growth. |
| AI-Powered Performance Ads Certification | Smart Bidding, Performance Max and Google’s AI tools for automated campaign optimization. |
See the Google Ads training in action
Other official learning paths you can use
| Product | Learning path title | Description |
|---|---|---|
| Google Analytics | Google Analytics Certification | Covers GA4 concepts including implementation and data collection, configuration and administration, conversion and attribution, and reports, metrics and dimensions. Valid for 12 months. |
| Google Cloud | Gemini for Workspace Certification | Covers using Google’s Gemini AI tools inside Workspace apps for marketing and productivity workflows. |
Google now calls the platform Google Ads, although many people still search for an AdWords course. Ask us for the next classroom date, or check current availability here.
Classroom availability may be provided with Leads international Training Institute
Confirm the trainer, venue, schedule and certificate arrangements before you book. Platform certifications are issued separately by Google through Skillshop, not automatically by attending this course.
They also offer programs on topics like Digital Transformation, Market Research, Innovation, Entrepreneurship and a wide range of Corporate and Public programs on management and soft skills, including a corporate digital marketing course for teams.
Training and Google Ads certification are different goals
Our course teaches you how to plan, build and improve real campaigns. Google’s certification is earned separately through Skillshop by passing the relevant assessment. Completing our training does not automatically issue a Google certificate, and we do not present it that way.
If certification is your goal, choose the assessment that matches your work, such as Search, Display, Video or Shopping. Use Skillshop’s current learning path, then practise inside a working account so the platform terms make sense in context. Google can change assessments and renewal requirements, so check Skillshop before booking an exam date.
During training, we can explain bidding, conversion tracking, keyword decisions, campaign structure and policy issues that support both practical account work and exam preparation.
Google Ads training in Dubai: FAQs
Yes. The training is delivered by our training partner, Leads International, and you receive a course completion certificate. Google's own certifications are separate, free, and taken directly on Google Skillshop, and our course prepares you to pass them.
The core workshop runs about two days, roughly 16 hours. It covers search, display, YouTube and shopping ads, campaign structure, keywords, remarketing and tracking, with hands-on practice setting up and optimizing real campaigns rather than just watching slides.
It is run in person in Dubai, so you get direct, hands-on guidance and can ask questions as you build campaigns. Contact us for the next batch dates, the full syllabus and pricing.
Business owners who want to run their own ads, marketing staff who need practical Google Ads skills, and anyone starting a career in PPC. No prior Google Ads experience is needed, since the course builds from the fundamentals up to running live campaigns.
No. The training starts from the basics and takes you through to setting up and optimizing campaigns, so beginners are welcome. If you already run ads, the workshop is still useful for filling gaps and learning a cleaner, more structured way to manage campaigns.
They are two different things. You receive a record of attendance from our trpproved partner for attending and completing the workshop. Google's certifications are official exams taken free on Google Skillshop; the course teaches you the material and prepares you to pass them.
Yes, that is one of the main reasons owners take it. You learn to structure a campaign, choose keywords, write ads, set budgets and read the results, so you can run and control your own advertising instead of guessing or depending entirely on an agency.
Yes. Practical, hands-on Google Ads skills plus preparation for Google's certifications are exactly what employers look for in a PPC or digital-marketing role. Building and optimizing real campaigns during the workshop gives you something concrete to show, not just a line on a CV.
Ready to master Google Ads?
Tell us about your marketing goals. We’ll send the schedule.
Share your experience level and certification goals, we’ll send the next batch dates, syllabus and pricing for our Google Ads training in Dubai.
- Search, display, YouTube & shopping
- Hands-on campaign setup & optimization
- Prep for Google Ads certifications
- Small groups, hands-on sessions
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