Google Ads training. Grow your marketing skills
Looking for Google Ads training in Dubai? Enroll in our expert-led Google Ads course for certification and mastery in digital advertising.
Google Ads training in Dubai. Enroll & learn digital marketing course
Gain new digital skills. Learn from Google Ads Training program on how to solve business challenges and grow. This will help you accelerate digital transformation.
PPC Course is most in demand skill. Pay Per Click or Google Ads training helps you gain important skills needed, whether you’re growing your business, starting a career, or just want to try something new.
Learn faster so you can do more. This marketing course is designed to benefit you. Whether you are new to online advertising or experienced in it. You can learn all about Google ads and digital strategy best practices.
Google Ads training modules:
A summary of what each session covers. For the module-by-module breakdown, see the full Google Ads and PPC course syllabus.
- Search & display ads
- Campaign structure
- Keywords & ad types
- Optimization tips
- YouTube advertising
- Remarketing & tracking
- Practice session of setting and optimizing campaigns
- Question & answers
Please note, we do not administer certification exams ourselves. You get certified for free by taking an online exam directly with Google Skillshop, Google’s official training and certification platform.
Current Google Ads certifications (2026)
Google Skillshop offers nine free Google Ads certification exams. Each is valid for 12 months. We recommend starting with Search, it covers the foundational concepts the other exams build on.
| Certification | Description |
|---|---|
| Google Ads Search Certification | The foundational exam: best practices for creating, managing and optimizing Search ad campaigns. |
| Google Ads Display Certification | Creating, managing and optimizing Display campaigns across the Google Display Network. |
| Google Ads Video Certification | Planning, creating and optimizing video ad campaigns across YouTube and the web. |
| Shopping Ads Certification | Merchant Center setup, product feeds, and creating and managing Shopping campaigns. |
| Google Ads Apps Certification | Best practices for App campaigns that drive installs and in-app actions. |
| Google Ads Measurement Certification | Conversion tracking, attribution and reporting fundamentals across Google Ads. |
| Google Ads Creative Certification | Building effective ad creative and asset strategy across Search, Display and Video. |
| Grow Offline Sales Certification | Using Performance Max and omnichannel measurement to drive in-store growth. |
| AI-Powered Performance Ads Certification | Smart Bidding, Performance Max and Google’s AI tools for automated campaign optimization. |
See the Google Ads training in action
Some other marketing training courses Google offers are:
| Product | Learning path title | Description |
|---|---|---|
| Google Analytics | Google Analytics Certification | Covers GA4 concepts including implementation and data collection, configuration and administration, conversion and attribution, and reports, metrics and dimensions. Valid for 12 months. |
| Google Cloud | Gemini for Workspace Certification | Covers using Google’s Gemini AI tools inside Workspace apps for marketing and productivity workflows. |
If you want to join the google adwords courses in dubai. Please check the availability here.
The Digital Marketing Training is provided by Leads international Training Institute
Leads international is a leading training institute in Dubai, offering executive training solutions in contemporary subjects for Career Progression and on-the-job implementation. We are the only institute in Dubai and UAE offering a complete series of ‘In-Person’ Data Science Courses and certifications-Taking you from Basics to Machine Learning and Artificial Intelligence!
They also offer programs on topics like Digital Transformation, Market Research, Innovation, Entrepreneurship and a wide range of Corporate and Public programs on management and soft skills, including a corporate digital marketing course for teams.
Google Ads training in Dubai: FAQs
Yes. The training is delivered by our training partner, Leads International, and you receive a course completion certificate. Google's own certifications are separate, free, and taken directly on Google Skillshop, and our course prepares you to pass them.
The core workshop runs about two days, roughly 16 hours. It covers search, display, YouTube and shopping ads, campaign structure, keywords, remarketing and tracking, with hands-on practice setting up and optimizing real campaigns rather than just watching slides.
It is run in person in Dubai, so you get direct, hands-on guidance and can ask questions as you build campaigns. Contact us for the next batch dates, the full syllabus and pricing.
Business owners who want to run their own ads, marketing staff who need practical Google Ads skills, and anyone starting a career in PPC. No prior Google Ads experience is needed, since the course builds from the fundamentals up to running live campaigns.
No. The training starts from the basics and takes you through to setting up and optimizing campaigns, so beginners are welcome. If you already run ads, the workshop is still useful for filling gaps and learning a cleaner, more structured way to manage campaigns.
They are two different things. You receive a record of attendance from our trpproved partner for attending and completing the workshop. Google's certifications are official exams taken free on Google Skillshop; the course teaches you the material and prepares you to pass them.
Yes, that is one of the main reasons owners take it. You learn to structure a campaign, choose keywords, write ads, set budgets and read the results, so you can run and control your own advertising instead of guessing or depending entirely on an agency.
Yes. Practical, hands-on Google Ads skills plus preparation for Google's certifications are exactly what employers look for in a PPC or digital-marketing role. Building and optimizing real campaigns during the workshop gives you something concrete to show, not just a line on a CV.
Ready to master Google Ads?
Tell us about your marketing goals. We’ll send the schedule.
Share your experience level and certification goals, we’ll send the next batch dates, syllabus and pricing for our Google Ads training in Dubai.
- Search, display, YouTube & shopping
- Hands-on campaign setup & optimization
- Prep for Google Ads certifications
- Small groups, hands-on sessions
Latest articles on Google Ads Training. Grow your Marketing Skills
Practical guides, case studies and UAE-specific tips from the Leads Dubai team. Read what’s working right now and apply it to your business.
Training
Hands-on UAE-focused training in digital marketing and Google Ads.
