Digital marketing for Dubai real estate property lead generation. See how quality leads were generated.
Property keywords can be expensive because many developers and agencies compete for the same searches. This campaign for Union House Real Estate focused on a smaller group of international investors and measured qualified enquiries, not clicks alone.
Objective: Property Lead Generation from High Networth Property Investors interested to buy properties in Dubai.
“7 days of advertising resulted in 10 qualified leads from investors who were looking to buy properties”
Real estate property lead generation - background
Dubai property advertising is competitive. Developers, agencies and individual brokers often target the same buyer searches, while exhibitions add short periods of extra demand. A campaign should separate UAE prospects from overseas investors, then adjust the location, message and follow-up for each market.
For the Real estate company, we ran a Google Google Ads campaign running in 3 countries, Singapore, Hongkong & Malaysia. We mainly targeted brand keywords and people were already searching for Dubai properties. The timing was right and as per Tarun, an executive from Union House Real Estate, 4 out of the 10 qualified leads were at the venue to buy the properties. Valuable lessons have been learned from this campaign which will be implemented in the next campaign.
Furthermore, remarketing display ads to past website visitors and using social media marketing will be immensely profitable to find good quality prospects for generating new real estate leads.
Leads Dubai is a certified Google Ads Partner. Are you looking for digital marketing for the Dubai property sector? With social media ads, we help you get more real estate leads through our digital marketing services.
More real estate results: qualified international leads, 250+ property leads, 100+ luxury property leads, and 25 real estate marketing ideas.
