Outdoor advertising / billboard advertising in Dubai - UAE

How much does billboard advertising in Dubai cost?

Short answer: Billboard advertising in Dubai is priced by road, format, viewing direction, size and booking period. Premium highway sites can cost far more than community placements. Share your preferred areas, dates and budget, and we will return currently available locations with site photos and an itemised quote.

Outdoor advertising includes bridge banners, lamp posts, unipoles, wall displays, building wraps, taxis and digital screens. The guide below compares the common formats we book in Dubai and across the UAE. Rates are indicative because inventory and approval conditions change. You can also browse current outdoor advertising inventory before requesting a shortlist.

OOH formats we plan & book

Bridge banners

Bridge Banners Advertising covers the small & bridges over roads with traffic like on Sheikh Zayed Road, Al Khail, Emirates road, Ittihad road and more. Bridge banner ads locations are available all over UAE. With more road traffic, the visibility is always available. The presence of bridge banners is important to improve awareness. Check with us for bridge banner advertising costs.

AED 225,000 / month and up

Unipoles

Unipoles are large billboards placed on high poles on the sides of the road. It is effective as it provides long-distance visibility. It can provide an open view from both sides of the roads. There are many prime locations for unipoles in UAE roads which you can check with us.

AED 180,000 / month and up

Lamp posts

Lamp post Banners are a fantastic, eye-catching way to advertise your product or service. There are many locations to choose from to attract the attention of the audience. We have a large selection of lamp post banners. Talk to us about lamp post advertising.

AED 180,000 / 2 weeks

Roof tops

Roof tops are mounted on top of buildings, prominent locations on busy signals. They deliver mass reach in populated areas, reaching all types of people in a given area. There are many locations available to choose from. Talk to us about roof top advertising in UAE.

AED 75,000 / month and up

LED billboards

LED Billboards provide bright digital images that can be changed every few seconds. This medium of outdoor advertising can be big or small, anywhere inside and outside, to reach the target market and capture their attention. The best part: multiple brands can display ads on the same screen, bringing the cost of advertising down. Talk to us about the LED billboard cost.

On request

Glass graphics

Glass graphics put printed artwork on approved glazed surfaces. They are different from the construction wrap pictured here. See the glass graphics explanation below for building suitability and material checks.

On request

Scaffoldings (hoardings)

Scaffoldings are very large-format billboard advertising hoardings on highways and long-distance roads. For example, you can place scaffolding on Sheikh Zayed Road where more than 700,000 cars pass every day. This ad format provides high reach and awareness. Check with us for hoarding prices.

On request

Taxi advertising

Taxi Advertising is a more traditional form of vehicle advertising. Prices depend on the number of taxis, the route and area, the duration of the campaign, and whether you want fully covered taxis. It’s a less expensive option: check with us on the cost of taxi advertising in Dubai, Sharjah and Abu Dhabi.

From AED 1,500 / month

Truck advertising

Advertising on trucks usually involves placing an advertising message on the body of the truck. These can be mobile or parked in busy areas. This form of advertising is low cost and effective: a great way to reach a target audience on a budget.

AED 50,000 / month and up

Van advertising

Ad vans can be used to target motorists on the road and as flexible billboards. They can be placed in ideal locations, for example, to drive visitors to a local event. Smaller ad bikes can also be hired; these are used to target consumers in pedestrian-only areas. Talk to us about this option.

AED 10,000 / month and up

Wall-mounted backlit advertising or an LED screen?

A backlit wall display uses a printed advertising face with lighting behind it. The message stays the same until the print is replaced. An LED screen creates the image electronically, so artwork can be updated without replacing a printed sheet. Both can look bright at night, but you are buying different formats.

Which suits your campaign?

A printed backlit site can suit a brand message that stays consistent throughout the booking. If you need to change offers during the campaign, ask about outdoor LED screen advertising. Digital sites may share a loop with other advertisers, so confirm your spot length, repeat frequency and operating hours. Do not assume animation is permitted at every location.

What should the quote include?

For a backlit wall, ask for the exact face size, approach photos, lighting hours, booking period and an itemised production quote. Confirm printing, installation, removal and approval responsibilities. Request a recent night photo as well as a daylight view. A bright display still needs a clear sightline.

Send your preferred area, dates and budget. We can check suitable supplier options and specifications before you commission artwork. Availability and approval depend on the selected site.

Advertising on glass building facades

Glass-facade graphics use printed film on approved glazed surfaces. From outside, the artwork can read as a large image across several window panels. Window frames and gaps break up that image, so keep the message short and check the layout against the actual building elevations.

This is not the same installation as a construction wrap. An occupied building needs checks for the glass specification, daylight, outward views, access and safe removal. The location owner determines the permitted material specification with the relevant approvals; the advertiser should not select film independently.

See our illustrated guide to glass graphics and building wraps before choosing a surface. Send us a building photo or target area and campaign dates so we can check suitability, rather than quote against an assumed material.

Outdoor advertising with other marketing

Another good thing you can do along with outdoor advertising is run social media ads, radio ads, YouTube ads, metro advertising and newspaper ads. For a deeper look, see our guides on 11 outdoor advertising options in the UAE and billboard advertising in Dubai. Maximum impact comes from omnipresence and consistent messaging, and yes, a good offer will be great to top it all off. Talk to us about your outdoor advertising in Dubai or UAE requirement. More than 100 different locations across Dubai, Sharjah, Abu Dhabi and other emirates are available. Contact us by filling the form and get the media kit for specific outdoor locations available. Call or email us on leads@leadsdubai.com or +971 50 304 7470. Call us for billboard ad price!

See outdoor advertising in action

Outdoor advertising: case study deck

Outdoor advertising in Dubai | Outdoor advertising Case Study from leadsdubai

Outdoor advertising formats, at a glance

Two quick visual guides to how outdoor advertising works in the UAE. Click either to read the full breakdown.