Know which ads make your phone ring
If you run Google or Meta ads, plenty of people call you instead of filling a form. We count a call only when it actually connects, send that real call back to your ads as a conversion, and help you pay less per call.
What changes when you track your calls
Your best leads call you, and nobody’s counting
When you run ads, a lot of people skip the form and just call. Google and Meta never see those calls, so they keep spending your budget on clicks that fill forms, not the ones that pick up the phone.
And here’s the catch: a tap on the call button is not a call. People misdial, hang up, or never get through. We only count a call once it actually connects, then send that real call back to Google and Meta as a conversion.
- Calls from your ads go uncounted
- Button taps counted as 'conversions'
- You overpay for every call
- No record of what was said
- Good leads slip away
- Only real, connected calls counted
- Connected calls sent to Google & Meta
- Cost per call drops over time
- Every call recorded and transcribed
- Call the good ones back, same day
See it at a glance
Here’s the whole thing in one picture, from the moment someone calls your ad to the conversion landing back in Google and Meta.
How it works
A lead calls from your ad
Someone clicks your ad and calls instead of filling the form.
We count it only when it connects
A tap on the call button isn’t a call. We wait until the call actually connects, then log and record it.
Your ads get the real conversion
The connected call goes back to Google and Meta as a conversion, and we mark the good ones.
You pay less, close more
Your ads learn what a real call looks like, your cost per call drops, and you call the good leads back.
What this does for your ads
Once your ads run on real calls instead of button taps, three things happen.
Frequently asked questions
AI call tracking is a system that records and measures the phone calls your ads generate. It counts a call only when it actually connects, records and transcribes it, scores the good calls, and sends those real calls back to Google and Meta as offline conversions, so your ads learn to bring you more calls and your cost per call drops over time. It runs 24/7 in English and Arabic.
We give each ad source a tracked number or tag, count a call only when it connects, then send that connected call into your Google Ads and Meta accounts as a conversion. The platforms then optimize for the clicks that lead to real calls instead of button taps.
No. A tap on the call button just means someone tried to call. They might misdial, hang up, or never get through. We only count a call once it actually connects, so your ads optimize on real calls, not taps.
Once the platforms know which clicks led to connected calls, and which calls were good ones, they spend more on those and less on the ones that go nowhere. Over time you pay less for better calls.
Yes. It's legal to record and track calls in the UAE for quality and business purposes. We follow standard call-recording practice and only handle calls that come into your own business lines from your own ads.
Yes. Every connected call is recorded and transcribed, so you can read through what was said and call the good leads back.
Then you also want our WhatsApp conversion tracking, which scores WhatsApp chats and feeds the good ones back to your ads the same way call tracking does for phone calls. Many clients run both.
Call tracking measures the calls your ads already generate. An AI form caller goes the other way, phoning every web form or WhatsApp lead within 60 seconds. They work well together: one captures inbound calls, the other chases inbound forms.
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Call tracking works best as part of a joined-up lead system. If a lot of your enquiries arrive on chat, WhatsApp conversion tracking scores those chats and feeds the good ones back to your ads the same way this does for calls. To make sure every web form lead is called back within 60 seconds, pair it with our AI form caller. If you’d rather the AI handle the full conversation, look at our AI calling agent. And for the bigger picture, call tracking plugs straight into our wider digital marketing services in Dubai.
Want to see which ads make you money?
Tell us where your calls come from and what you run ads on. We’ll show you how to count real calls and feed them back to Google and Meta.
- Count real connected calls
- Send conversions to Google & Meta
- Improve call quality over time
- Read every transcript
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