Short answer: Instagram verification gives your account the blue badge that confirms it is authentic. You can apply free in Settings if your account is notable and meets the criteria, or subscribe to Meta Verified. A complete, active, unique profile with news coverage or an official presence improves your chances.
How to get verified on Instagram
Getting verified on Instagram gives your account the blue checkmark that tells people it is the real, authentic you. For a brand, creator or public figure in the UAE, that badge builds trust, protects you from copycats, and can help your account show up more in search and recommendations. Here is how verification works and how to apply.
Are you an entity, a public figure, a celebrity, or a global brand? Rejoice as now you can complete your Instagram verification right from within the app. One of the prerequisites to verify your Instagram accounts is that they reach large audiences and meet our criteria to request verification through a form within the Instagram app. To be verified on Instagram, your account must comply with Instagram’s Terms of Service and Community Guidelines.
Your verification request will be reviewed for authenticity, uniqueness, completeness, and notability.
Below is how you can apply for the Instagram verification steps.
Go to your profile and tap
in the upper right corner.
Tap
Settings.
- Tap Account, then tap Request Verification.
- After you’ve filled out the form, tap Send we will review your request.
- Authentic: Your account must represent a real person, registered business, or entity.
- Unique: Your account must be the unique presence of the person or business it represents. Only one account per person or business may be verified, with exceptions for language-specific accounts. We don’t verify general interest accounts Complete: Your account must be public and have a bio, profile photo, and at least one post. Your profile can’t contain “add me” links to other social media services.
- Notable: Your account must represent a well-known, highly searched-for person, brand or entity. We review accounts that are featured in multiple news sources, and we don’t consider paid or promotional content as sources for review.
Keep in mind
- Even if your account is eligible for verification, submitting a request doesn’t guarantee that your account will be verified.
- Submitting multiple verified badge requests doesn’t guarantee that your account will be verified and applying for a verified badge multiple times before receiving a decision will cancel your application.
- Once verified, you may not change the username on your account, and verification cannot be transferred to a different account.
Meta Verified: the paid blue badge
Alongside the free application, Meta now offers Meta Verified, a paid monthly subscription that gives eligible businesses and creators a blue badge after an ID check, plus added impersonation protection and support. For many UAE accounts that do not meet the strict notability bar for the free badge, Meta Verified is the faster, more reliable route. We help you decide which path fits and prepare the application.
Once verified, keep building your presence, see how to get more Instagram followers.
Image courtesy - TechCrunch
Why is Instagram verification important?
Fewer than 1% of Instagram accounts carry a badge, which is precisely what makes it worth having. It is a scarcity signal rather than a feature.
Instagram verification is important for several reasons:
- Credibility: A verified badge next to an account’s name signifies authenticity and credibility. It helps users differentiate between genuine accounts and imposters or copycats.
- Trust: When the blue checkmark is visible, users are more likely to trust the account and its content. This trust is crucial for influencers, brands, and public figures to build strong relationships with their audience.
- Visibility: Verified accounts may receive preferential treatment in search results and recommendations, leading to increased visibility and exposure on the platform.
- Protection: Verification provides an added layer of security by confirming the identity of the account holder and thus, protects high-profile accounts from impersonation and identity theft.
- Opportunities: Having a verified badge opens up doors to collaborations, partnerships, and opportunities that might not be available to unverified accounts. It can also lead to increased engagement and follower growth.
Leads Dubai is a Lead Generation Company. We offer Social Media Marketing and help brands advertise on Instagram. Talk to us about your marketing goals.
