How can a cleaning company get leads from Google Ads?

Target the services and areas the company actually covers, exclude irrelevant searches and locations, schedule ads around response hours and send visitors to a focused booking page.

What improved this cleaning company campaign?

The campaign used negative keywords, location exclusions, ad scheduling, landing-page improvements and conversion tracking. Those changes increased relevant traffic and enquiries without raising the original budget.

Which cleaning-company conversions should be tracked?

Track calls, WhatsApp enquiries, booking forms, confirmed jobs and repeat customers. Qualified bookings and revenue are more useful than clicks or raw form totals.

Cleaning Company Lead Generation: Dubai Case Study

Easy Daily Maid Company Online traffic boosts over 88% without increasing the budget. Getting Over 3 daily calls/enquiries

Results at a glance: Easy Daily Maid gained more than 5,000 qualified website visits in four months and increased daily calls and enquiries without raising its original budget. Negative keywords, location exclusions, ad scheduling, landing-page improvements and conversion tracking helped the Google Ads campaign reach a click-through rate close to 5%.

About easy daily maid:

Easy Daily Maid Cleaning Services LLC is based in Dubai, UAE. It was founded in 2011 in an attempt to reduce the inconvenience involved in hiring and housing maids in Dubai. It is a group of a highly efficient team.

Background:

Easy Daily Maid (EDM) wanted to reach out to people who were looking for part-time maid services, baby sitters & nanny services. EDM also wanted to focus on requirements for residential and office cleanings. EDM felt that their adwords campaign management was not efficient enough & felt the need to lower advertising costs and increase enquiries. In a tough competitive industry, EDM wanted to be on top of search results in moments that matter. Read this case study about a Lead generation for Maids & Cleaning Company

Goals:

Appear on the top 3 results of Google Search.
Get more qualified calls and online registrations.
Increase brand awareness & get more traffic to the website.

Challenge:

There is tough competition in maids and cleaning services space in Dubai. EDM ads were not showing on top positions and costs per click were high due to low ad rank. The advertising budget was a constraint. They wanted to increase returns from the Google Ads campaign to get more phone call bookings and new enquiries forms.

Strategy & Approach:

The following approach helped EDM get more from their online Google Adwords Campaign.

EDM shared their key goals and expectations from the marketing campaign. There was a clarity of requirements right from start. This helped us to focus on the key services offered by EDM. We then did keyword research & added more negative keywords to avoid losses on wrong keyword clicks. The EDM landing pages were optimized in order to boost online form registrations. Conversion tracking and google analytics were set up to understand the behaviour of users who came to the website from the Google Ads campaign. Implemented ad scheduling to show ads on specific hours only & also excluded some areas in Dubai where EDM does not offer its services. With proper optimization and ad testing, we were able to help EDM achieve CTR close to 5%. The number of enquiries increased. All within the same budget.

Key tools used:

Google Search Ads on Desktop, Tablets & Mobile
Google Analytics Goals
Conversion Tracking Optimizer
Call & Site Extensions
Extensive research on Keyword Planner Tool
Landing Page Optimizer & Reports

Google Ads chart showing clicks rising and CPC falling, from a lead generation campaign for a Dubai cleaning company

Blue line - how clicks went up. Orange line - how cost per click went down from AED 4 to AED 2.69

Results:

Helped achieve over 5000 qualified traffic over the last 4 months.
EDM ads were shown in on avg on top position 2.6 over 66,000 times in Google Search in Dubai.
EDM also registered an increase in calls and enquiries and is planning to increase advertising budgets.

Lead generation for maids & cleaning company

Below is what Ms Amina the founder of EasyDailyMaid.com has to say:

Leads Dubai is one of the leading google managing companies that has proven itself by creating a trademark for Easy Daily Maid Cleaning Services. They have driven themselves with professionalism in order to increase our call flow which has maximized our sales and customer incline at a very nominal budget which was set at the start and never increased.

Cleaning company lead generation questions

Can Google Ads generate leads for a cleaning company in Dubai?

Yes. Search ads can reach residents and offices when they are actively looking for maid or cleaning services. Location exclusions, service-specific keywords, call tracking and a short landing-page form help reduce enquiries from areas or services the company does not cover.

How did this cleaning campaign improve without a larger budget?

The campaign added negative keywords, scheduled ads for useful hours, excluded unsupported Dubai areas and improved the landing page. Conversion tracking showed which searches produced calls and enquiries, allowing the existing budget to be used more efficiently.

What results did the campaign record?

Easy Daily Maid received more than 5,000 qualified website visits in four months. Its ads appeared about 66,000 times at an average position of 2.6, while calls and enquiries increased without raising the original budget.