Mall advertising in Dubai & UAE malls. Reach more shoppers

Mall advertising options in Dubai and the UAE

Short answer: mall advertising can include approved digital screens, static placements, kiosks, pop-ups and activations. Availability, production rules and minimum booking periods vary by mall and location. Start with the audience, campaign dates and required action, then request current options and approvals.

Advertising in places where people go to a shop is the best place to show your outdoor ads. One such place are the Malls in UAE. It’s the favorite hangout for locals and expats. There are multiple luxury brands and a great indoor experiences. It’s important your message stands out and gets the visibility you need.

Mall advertising in Dubai at a glance

Last Updated: April 2026

Dubai’s malls attract over 100 million visitors annually, making them one of the highest-footfall advertising environments in the Middle East. The Dubai Mall alone welcomes 80+ million visitors per year, while Mall of the Emirates draws 40+ million. Mall advertising options include digital LED screens, floor stickers, pillar wraps, escalator branding, pop-up stands, and kiosk placements. Campaigns start from around AED 25,000 per month, while premium placements in flagship malls cost more. Leads Dubai helps businesses plan, negotiate, and execute mall advertising campaigns across all major UAE shopping destinations, delivering an average 4x footfall-to-engagement ratio.

In mall advertising display options

• Big digital screens - food court
• Food court LED screens
• Stand alone digital screens
• Ceiling mounted screens
• Elevator digital screens
• Escalator display
• Travellator screen
• Corridor screens
• Outdoor bridge screens
• Digital link bridges
• Mupis & dupis
• Totems
• Directory screens
• Digital wall screens
• Digital banners
• Wall banners
• Car park screens
• Indoor & outdoor media walls
• Kiosks
• Human billboards

Mall advertising in Dubai: watch the video

Cost of mall advertising

Mall advertising campaigns start from around AED 25,000 per month. The final rate depends on the mall, placement, format, size and campaign period. Production, approval and digital upload fees may be charged separately. Tell us which malls or audience areas you want so we can request a current, itemised quote.

Benefits of advertising in malls

You can advertise across multiple screens within the mall or in certain areas like cafes, restaurants, cinemas, supermarkets, retail shops, common areas, and more. Advertising in Dubai malls can help you get much-needed attention and it works for most industries like real estate, healthcare, banks, restaurants, entertainment, and much more.

Mall advertising costs

Mall Advertising in Dubai is usually done on a monthly rental multiplied by the number of screens. You can display images or videos with a good call to action. There are options in City walk LED Screens too. All artworks require 1 week time before the campaign start date and they are subject to mall approvals. Tell us your mall advertising ideas by contacting us for detailed mall advertising rates

Plan how the mall campaign will be measured

Mall footfall shows the available audience, but it does not prove that one placement produced a result. Use a campaign code, QR page, store comparison or another response tied to the dates and location. Read our guide to measuring mall advertising ROI.