Virtual phone numbers for marketing solutions
Give each campaign or location a trackable number, route calls to your team and compare connected enquiries with advertising spend.
How virtual numbers help measure marketing calls
Short answer: assign a different virtual number to each campaign or location, then forward every number to the appropriate team. The call log shows which source produced the call. Number availability, caller display, recording, consent and data retention must be confirmed before setup.
Picture every channel you advertise on, newspaper, television, radio, billboard, all sending callers to the same single number. That’s the problem: you have no idea which ad actually made the phone ring. Virtual phone numbers give each channel its own number, so every call is tagged to the campaign that earned it.
What is a virtual phone number?
A virtual number is not tied to one physical phone line. Incoming calls can be forwarded to an approved fixed or mobile number, subject to the provider’s coverage and routing options. Your team can often keep using its existing phones.
Usually a virtual telephone number can be set to forward calls to different telephone numbers depending on the time of day and the day of the week; for example, working-hour calls can go to the office and later calls can follow an agreed fallback route.
Use one tracking number for each campaign source
Lets say, you are advertising your product via multiple channels. Billboard, newspaper, radio, SMS and online advertising. Calls can be valuable enquiries, but only when you know which campaign produced them and whether the call connected. A separate number for each source makes that comparison possible.
Virtual Number helps you to understand the success of your latest marketing campaigns. It offers individual numbers in bulk - one for every location. You can also track the source of your leads to measure and record them for future purposes.
A call report can separate connected, unanswered and short calls. Recording should only be enabled when the provider, business purpose, notice and data handling meet the applicable requirements. A missed-call notification helps follow-up, but it does not mean every missed caller is a qualified lead.
Contact us to order for virtual phone numbers now
Frequently asked questions
It is a telephone number without a directly associated telephone line. It is programmed to forward incoming calls to a pre-set fixed or mobile number chosen by you. Subscribers can use their existing phones, without needing to buy additional hardware.
You give each advertising channel, billboard, newspaper, radio, SMS or online advertising, its own dedicated number. When a call comes in, you know exactly which channel and campaign generated it, instead of every caller landing on the same number with no way to tell them apart.
Yes. Virtual numbers are offered in bulk, one for every location or channel, so you can track the source of your leads and measure and record them for future reference across multiple sites or campaigns at once.
Yes. A phone call is one of the strongest forms of lead, and virtual numbers work across billboard, newspaper, radio, SMS and online advertising, so you can identify your winning channel across every medium you use.
Yes. A virtual number can be set to forward calls to different telephone numbers depending on the time of day and day of the week. For example, calls during working hours can go to your workplace number, and calls on weekends can go to a cellphone instead.
No. Subscribers to virtual numbers use their existing phones. The number simply forwards to whichever fixed or mobile line you already have, so there is no additional equipment to buy or install.
Yes. You get recordings of the calls coming through your virtual numbers, which helps you review and improve the performance of your customer service and product offering over time.
Even if you miss a call, you are notified all in one place. This means you never lose track of a missed call and can follow up on it, rather than losing the lead entirely.
Tell us about your campaign channels. We’ll plan numbers.
Share your campaign channels, locations and routing needs. We will check number availability, forwarding options, reporting and current pricing.
- One number per channel/location
- Time-of-day & day-of-week routing
- Call recording & reporting
- Missed-call notifications
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