Everyone can generate leads, but see how we generated high quality leads for Real Estate Companies in UAE through Google Ads and social media. UAE is a very competitive market for real estate advertising, especially when you compete with big developers and other high-spending property agencies
Background
A property company in Dubai approached us to help them promote their properties through Google Ads and social media. The company’s primary goal was to generate high-quality leads for multiple real estate projects, specifically focusing on the UAE markets of Dubai, Sharjah, and Ras Al Khaimah. We developed a comprehensive marketing strategy to target potential buyers and investors for a real estate company. Know FB Lead Gen for high-quality leads.
Real estate marketing goals
The company’s primary objectives were to generate more leads for their specific projects in the UAE markets of Dubai, Sharjah, and Ras Al Khaimah and increase overall awareness of new companies in the highly competitive real estate industry.
Our approach to generating high-quality real estate leads
We ran lead-generation campaigns on Facebook, Instagram and Google Ads
- Ran project-specific campaigns to reach potential buyers and investors.
- Selected the proper audience segmentation and precise ad targeting. Used existing customer data and remarketing.
- This grew the reach of our client’s projects across the northern UAE region.
- We focused on talking head videos, asked custom questions, and showed unique project features that would catch attention.
With the help of Google Ads and a
Social Media Campaign, we delivered real estate projects in the northern UAE region.
Target audience for real estate projects
In another audience set, we selected the most relevant users more likely to engage with your content and increase the chances of conversions; we have chosen the audience below.
- Demographics - CEOs, Managers, Chairman, Doctors, Medical professionals
- Interests: Investors, Real Estate Properties, Popular Real Estate Names
- Behavior - iPhone users, Frequent International Travellers
Marketing challenges
- Competitive market. Cost per lead becomes prohibitive.
- Finding a balance between the right target audience and the creative language to promote the properties.
- Trial and Error of different targeting options to get the best results.
Results achieved from Google Ads and social media advertising
Google Ads
Our Google Ads campaign delivered remarkable results:
- With 5+ million ad impressions, our ads were shown to the targeted audience.
- Successfully generated over 250 high-quality leads from our website
- Client received more than 1000 inquiries directly from interested contacts.
Social media advertising
The Success of Social Media Ads:
- Over 2 million times the ads were shown.
- 250 leads through our engaging Lead Form Campaigns.
The Google Ads and social media campaigns produced qualified enquiries from the selected UAE markets.
Sales outcome
Off the back of the campaign, the client closed 1 sale and had 2 more deals in the closing stage for the same property.
More real estate resources
- How to sell luxury properties in Dubai
- Check these 25 Real Estate marketing you can try.
- A separate international investor campaign for a different Dubai property client
Takeaway
If you want to attract high-quality leads for your real estate projects, focus on the project’s uniqueness and what will interest your investors. Is it the location? payment plan? developer name, price point, amenities, etc? and try to have multiple creatives and messaging around the key benefits. Use your past data to target the right audiences.
Know how to reach your target audience and get them to consider your property.
Real estate lead generation questions
A high-quality property lead matches the project location, budget and buyer profile, has genuine contact details and is willing to speak with the sales team. Campaigns should be measured by qualified conversations and sales progress, not form submissions alone.
Use project-specific search and social campaigns, separate audiences by location and investor profile, show the price and project benefits clearly, and ask a small number of qualifying questions. Fast sales follow-up is needed because serious buyers often contact several agencies.
Yes, but it needs tighter targeting and a clearer project offer rather than trying to match a large developer's media budget. Focus on specific projects, locations and buyer segments, then test creative and landing-page questions against lead quality.
Want help planning the next campaign? Review our digital marketing options or contact Leads Dubai.
