How do you generate leads from Facebook?
Short answer: Facebook lead ads collect the enquiry inside Facebook itself, on a form pre-filled from the person’s profile, so nobody has to visit your site or type their details on a phone. Volume usually jumps. The trade-off is lead quality, which is why the questions you add to the form matter.
Email, SMS marketing, SEO, google ads, social media marketing… The list goes on and on. Below 5 steps common with all these methods to generate leads?
A user is required to see the ad (step 1) —> click on it (step 2) —> visit the website landing page (step 3) —> read the details(step 4) —> fill up the form (step 5) —> convert (Finally)As you can see, this is a 5 step process, and if any bad/broken experience in between these steps - the prospect moves out of the funnel. As a result, you get lesser leads and your marketing starts to become ineffective. It’s worse if you don’t know why your marketing is not effective and which of the process the step are broken.
Enter Facebook lead ads / FB leads
An easy way to sign up for more info anywhere
With Facebook lead ads, potential customers can sign up for what you’re offering within the Facebook ecosystem. By clicking your lead ad, customers will see a form that’s already filled with info they’ve shared with Facebook / FB, like their name, number, or email. The form is mobile-device friendly and designed for the least amount of typing possible. So it’s quicker for customers to reach you, and gives you accurate, actionable info so you can reach back.
How FB lead ads work
Here’s how lead ads work. Show your ad to users, and if they’re interested, they’ll click the call to action to bring up a form prefilled with their personal information that they’ve shared with the network. They can then review the information, edit it if needed, and click Submit.
“Bye Bye Landing Pages”
People spend more time on their phones than ever, and lead ads give them an easier way to reach a business from wherever they are. Pair that with Facebook ad targeting and the form lands in front of the people most likely to fill it in. See our Facebook advertising services here.
“Leads ads are the best way to run lead generation campaigns on Facebook. Lead
ads let people show their interest in a product or service by filling out a
form with their details and allowing a business to follow up with them.”
At Leads Dubai we have tested lead ads with an educational institute and a commercial services company with lead ads and they both saw more leads at lower cost per lead.
Some great ways you can use FB lead ads:
Newsletter sign-ups for current customers or getting information to new customers
A smooth way for education, financial or professional services to generate interest forms
For retail or eCommerce businesses, it’s a great way to offer deals, coupons, and offers
The auto industry can deliver information about new models, maintenance deals, or schedule test drives
The good & bad about FB lead ads:
We have noticed that while the form filling is easier. An Advertiser will get more leads and the cost per lead will decrease. That’s the good thing. The bad thing? - Some of the leads you get will be low quality as Facebook is making it easier for anyone to tap 2 - 3 times and their info is shared with you in the page settings. Having said that, we try to avoid Fb interest targeting as that is a distant reference point to target your audience. It is best to retarget your website visitors, or use a Facebook advertising custom audience to be more specific.
Make the form do the qualifying
The easiest form gives you the most leads and the worst ones. Every field you remove lifts volume and lowers intent, so the trick is to put friction back in, deliberately, in the right place.
- Switch the form to higher intent. Meta offers a review step that makes people confirm their details before the form submits. It cuts accidental taps noticeably.
- Add a qualifying question or two. Budget, timeline, area, or which service they actually want. Someone who answers those is a different prospect from someone who tapped three times.
- Ask only for what you will use. Every extra field costs you leads, so do not collect data nobody reads.
- Use the thank-you screen. Send them somewhere useful: a booking link, a WhatsApp chat, a price list. The moment straight after submitting is the most interested they will ever be.
Where your leads actually go, and why it matters
This is where most lead ad campaigns quietly fail. By default the leads sit inside Meta and you download them as a CSV from the Page or from Ads Manager. If nobody remembers to log in, they sit there going cold.
Connect the form to your CRM instead, or push it straight to email and WhatsApp, so a new lead reaches a human within minutes. Response speed matters more than almost anything else you control. Someone who filled in a form on their phone a minute ago will take your call. The same person two days later will not remember filling in anything.
That is the real reason our pay per lead clients get results from the same platform other businesses struggle with. The ad gets you the lead. The follow-up gets you the customer.
Over to you…
Contact us to discuss how leads Dubai can help your company generate new leads by using Facebook lead ads. Simply hit the contact us button. You may contact us on +971 50 304 7470 too.
Facebook lead ads: common questions
Facebook lead ads let people submit their details in a form that opens inside Facebook or Instagram, without leaving the app. The form can pre-fill name, email and phone from the user profile, which makes it fast on mobile and usually converts better than sending people to an external landing page.
They remove steps. A normal funnel needs the user to click, load your site, read and then fill a form, and any slow or broken step loses people. Lead ads keep everything in-app with a pre-filled, mobile-optimised form, so fewer prospects drop out. This works especially well in the UAE where most users are on mobile.
By default they are stored inside Meta and you download them as a CSV from your Page or from Ads Manager. That is the slowest possible option and it is where most campaigns lose their leads. Connect the form to your CRM, or send submissions straight to email and WhatsApp, so someone can follow up within minutes rather than whenever a person next remembers to log in.
Because the form is too easy. Meta pre-fills the details, so a few taps submits it and people do it without thinking. Fix it by switching the form to the higher intent option, which adds a review step, and by adding one or two qualifying questions such as budget, timeline or service. Also move away from broad interest targeting toward retargeting and custom audiences built from your own data.
Ask only for the information you need, add a qualifying question or two, and use a clear thank-you screen with the next step. Connect the form to your CRM, follow up within about five minutes, and nurture with an email or WhatsApp sequence. Quality comes from qualification and fast follow-up, not just a low cost per lead.
Newsletter and webinar sign-ups, consultation and quote requests, free trials, event registrations, course enquiries and real estate listings. Any offer where you want a fast, mobile-friendly way to capture interest is a good fit.
