Part of our complete guide to email marketing strategies.
Leads Dubai is a Lead Generation Company. We reach out to users who may be interested to buy your products & services. This is an inbound marketing process by doing Google Ads, Social Media Ads email & Sms Marketing. We do not sell UAE Email Database.
A Database is a raw list of records that contains usually information like name, email, contact number, designation, etc. Leads Dubai is not in the business of selling databases. We sell leads, which is a qualified prospect who clicks online banner ads & visits the landing page to fill up the form online voluntarily and wishes to be contacted back. Read more about UAE Email Database.
At Leads Dubai, we often get inquiries to buy Dubai Database. There are different types of UAE Databases. Database of x,y,z industry or professionals, an email list of database. The primary reason to buy this database is to do mass emails or to make phone calls individually. We advise to not buy these databases as it is a violation of privacy & doesn’t work. Let’s analyze the pros and cons of buying such databases
Email marketing database:
Short answer: buying a UAE email database rarely pays off. Purchased lists are usually not permission-based, so open rates are low, spam complaints are high, and your domain reputation suffers, which can get future emails blocked. Building your own opt-in list, or using Google and Meta Customer Match, works far better.
When you buy a database from database aggregators ( ones who collect a database from the third party who bought it from various sources). These databases are usually not permission marketing. The users may have opted or voluntarily given their information to a 3rd party which may be a website, exhibitions, some raffle draw coupons, etc. They are definitely not waiting to hear from you. So in this case when you buy the database and send mass emails, the email open rates are less. sometimes not even 5%. These databases are often 40 - 50% invalid. A Company also often damages its brand by spamming users. Plus the cost of email marketing software and other man-hours spent. In our view, it’s not the right way to do marketing & a waste of time. You are better off creating your own list of subscribers & connecting with them.
TRA - Telecom Regulatory Authority has a regulation on Unsolicited Electronic Communications Regulatory Policy V1.0 and Mobile Spam Annex. It will be better if you read their spam policy program in the above link.
Check the rates for email and sms marketing here
You can reach business professionals. Check our B2B Banner ads targeting.
Database for calling:
Before reusing an old customer database
An old list is not automatically a usable marketing list. First record where each contact came from, what they agreed to receive and when that permission was collected. Remove contacts whose source cannot be explained. Keep suppression and unsubscribe records so people who opted out are not added again during a later import.
Then separate customers by a real reason to contact them, such as a previous purchase, an expired service or a relevant enquiry. Send a clear re-introduction that identifies the business and gives an easy way to stop future messages. Do not upload a bought or unexplained database into an ad platform simply because the file contains email addresses.
If the records are valuable but inconsistent, our AI database reactivation service can help clean, segment and qualify the list before sales follow-up. Consent and lawful-use decisions should still be reviewed by the business responsible for the data.
We get inquiries from companies who want to buy databases for calling purposes. We educate them that we are in the business of lead generation, not database sales. Today at a low cost, you can reach professionals like Owner, founders, directors, HR managers, and many other professionals by doing Linkedin Advertising & Facebook Ads
Analyze this scenario:
Even if companies manage to buy databases from another company. Do they know the source from where a database is bought? The accuracy of data? if 40% of these records are junk, think about the man-hours wasted on these calls. This type of cold calling has no place in the 21st century where digital marketing has advanced way ahead and is effective too.
We believe in Digital Advertising & can provide better return on investment compared to the above method.
We get many requests from clients who want to buy a UAE email database. The purpose is usually to make cold calls on those numbers or to send out emailers. We find these practices as invading privacy. It also doesn’t make business sense. Many complain that half the numbers they call are not working. Let alone the time spent in calling and interrupting others. More so, with email marketing, if the database which clients buy from other sources, if they are not clean then it ends up bouncing. The worst-case scenario is if it goes into spam more than needed, your domain can be blocked for sending unsolicited emails. We advise against the above practice and send emails only on qualified with permission databases. The results are better too.
It’s still not late to start nurturing your own database and build it up from scratch. I know, that building things from scratch is hard and it takes a long time. But hey - there is no shortcut to success, right? Furthermore, once you start building your database you can get a new database from your newsletter form, which you can have in your footer so it appears on all pages. Get some free push notification setup done so you get new subscribers. Include your new and old customers’ emails in a database and organize it well. Most important is to send emails to your database regularly. For the ones who don’t open your emails, it’s better to separate them from the email openers. This is a hack we learned which can help improve your email marketing open rates. Test new subject lines and email creatives to see what works.
Better than cold calling on a database, you send them email marketing, and use this database to create custom audiences on Facebook and show them your ads on Facebook and instagram. It’s a great way to reach them with good offers and let them convert which is always better. the cost of labor and time vs the advertising cost. You decide.
At Leads Dubai, we try to find new ways to generate inbound marketing leads. These are users who want to hear from you. Contact us to find better ways to generate leads. It is usually more effective than buying a UAE email database. We also offer a Pay Per Lead Model, where you pay for qualified leads. Talk to us for more information, or see our SEO Services and Snapchat Advertising Services.
