TikTok advertising - everything you need to know about new popular social media
Reach diverse audiences around the world through TikTok Ads. Create Engaging and interactive formats for your brand story
TikTok is a short video-sharing application now has quickly risen to the top. It has more than 1 billion users and people spend more time on this platform. Tiktok is hugely popular in UAE. Companies who want to advertise on Tiktok are interested because of its popularity and the long hours spent watching short videos on Tiktok. It is similar to Snapchat & Instagram.
560 Million active Tiktok Users ( contact us for stats in countries )
3.7 Million active users in UAE who watch 7B videos every month
More people watch TikTok videos between activities and the night before sleeping. They check 4 times a day and 41 minutes average time spent per day. It’s a fully immersive experience and people watch with the sound on Facebook and Instagram.
People watch Tiktok videos for fun and entertainment and enjoy a positive community. Some also use Tiktok to discover new things and express themselves while interacting with others.
Place your In-Feed Ads within the ‘For You’ feed with more flexible bidding types and precise targeting options, providing an opportunity to self-operate and optimize, increase traffic & conversion and take advantage of the full marketing funnel. The bidding options are CPC, CPV, CPM, and Play guarantee. Tiktok ad options are:
A video ad that showcases your brand immediately when users open TikTok to reach and engage audiences with impactful sight and sound.
A full-screen takeover that users see first each day, increases brand awareness and maximizes your ad’s impact.
A unique engaging format to generate mass exposure and attraction around your brand, by inviting users to generate content with a branded theme.
A storytelling video ad embedded within the ‘For You’ feed, designed to drive users to engage with your Ad Content or Business Account and convert interested users
Encourage a deeper level of user engagement and higher quality UGC with fun and interactive Branded Effects, boosting your brand among a mobile-first audience.
Check out our TikTok advertising what’s included and not in detail.
When you are advertising on TikTok, think about the magic, do not be afraid of trial and error, Inspire, create, experiment and delight. It’s important to be human as people get it. Connect your brand through a story and have an emotional connection. We also offer other social media marketing services if you are interested to know more. For Tiktok marketing, contact us.
What is TikTok?
Tiktok was formally Musical.ly which was used to lip-sync on different music and make videos. Now there are different kinds of videos being made by more talented users too. Unlike Instagram, there is no need to follow anyone on Tiktok. You can start watching interesting videos or by hashtags.
TikTok videos are 15-seconds long. To make longer videos, make the 4 video stories together to make them 60 seconds long too. If you have more than 1000 followers you can publish longer videos.
TikTok advertising
Tiktok is not for all specially B2B companies. If your target audience is younger people then it’s a wise investment. You also need to invest in great short video creatives. Tiktok also has an inbuild Video Creation Kit. This provides video and image templates to customize the ad using existing images. Over 300 free background music templates to choose from for your ad and make it much more interesting.
Tik Tok advertising budget
Tiktok advertising cost starts from around $10 CPM and goes higher. A minimum budget of $500 is needed to advertise here. Tiktok ads are still evolving. It’s not open for all and small advertisers will need to get preapproved before starting their TikTok advertising campaigns. Big brands with high budgets are the ones who are currently running ads on Tiktok. It’s unique and works well for brand awareness.
Tik Tok advertising campaign
Tiktok Advertising Goal: Conversion, Click, or Impression, and your bidding will be optimized based on the goal you select. They also have the ad pixel which can be placed on your website for tracking. Tiktok Ad placement options include Tiktok, newsfeed, and the audience network. Tiktok advertising options also include age, gender, location, interests, connection type, and devices.
TikTok ad types
Brand Takeover ads are the ads that pop up right after a user opens TikTok. Takeovers include external or internal links which can either redirect a user to other accounts or TikTok videos, or a website on the internet. Only one advertiser per day can use this type of ad on TikTok.
Native video ads are placed either at the bottom of a TikTok video or are put in between the video queue. These ads will be direct to websites or apps. Native video ads are more affordable than Brand takeover ads.
TikTok’s marketing team teams up with you and generates a unique hashtag challenge for you, encouraging the users to participate in the challenge by making relevant Tiktok videos and using your hashtag under it. See TikTok case studies example
TikTok also offers branded filters and Lenses similar to those AR filters on Snapchat and Instagram. Your brand can have its own filters giving users news face filters, 3D objects, and more to users. This format can get popular and get lots of engagement.
Use Tiktok Videos to tell your story in the fastest way.
- Brand Takeovers:
- Native Video Ads:
- Video Challenges with hashtags:
- Branded Filters and Lenses:
We are Tiktok Advertising Agency in Dubai. You can talk to us for your next TikTok Marketing campaign.
Additional insights
- As a short-video sharing app, TikTok is rapidly gaining traction. It has been the most popular non-gaming app on both, Apple and Android (Google Play), stores for months.
- The creators of TikTok decided to make an app for people under the age of 18. Although many TikTok users have remained loyal to the app as they have grown older, it is clear that the majority of users are young. Even now, 66% of TikTok’s users are under the age of 30.
- TikTok advertising for business includes a centralized platform designed specifically for advertisers and marketers.
- TikTok is known for paying attention to user feedback. When users ‘like’ certain features or trends, this app will indeed develop new editing features and effects.
Tiktok is the global short-form video platform rising quickly. It’s now the top 3 apps to be downloaded across the globe.
Before you spend, it helps to have the creative ready: browse our content hooks for Instagram and TikTok. And if you are growing a brand account, here is how TikTok verification works.
FAQs
TikTok advertising in Dubai starts with a minimum campaign budget of approximately $50-$500, with daily ad group budgets of at least $20. CPM rates typically range from $10-$30 depending on targeting and competition. Brand takeover ads command premium pricing starting from $50,000+ per day.
In-feed ads work well for most Dubai businesses because they blend naturally into users' For You pages and support direct response objectives like website clicks and app installs. Brand takeover ads offer maximum visibility but require larger budgets. Hashtag challenges drive massive engagement for brand awareness campaigns.
While TikTok skews toward younger demographics (60% of UAE users are 18-34), B2B businesses in the UAE are finding success with thought leadership content and behind-the-scenes videos. The platform works best for B2B brands targeting decision-makers in creative industries, tech, and hospitality.
TikTok's ad platform allows targeting by location (country, emirate, city), age, gender, language, interests, behaviors, and device type. You can also create custom audiences from your website visitors using the TikTok Pixel or upload customer lists for lookalike targeting.
Working with a TikTok advertising agency in Dubai makes sense if you lack in-house expertise with the platform or need to scale campaigns quickly. Agencies bring creative production capabilities, platform knowledge, and optimization experience that can significantly improve your return on ad spend.
