Mobile app development & marketing plans
The top 5 fatal mobile app marketing mistakes. Advertise where users are most likely to download your apps.
Mobile app marketing: watch the video
The top 5 fatal mobile app marketing mistakes.
1. Relying on traditional marketing methods like
Emails, Banners, SEO, TV, Radio, Prints - There is a disconnect between these mediums
Advertise where users are most likely to download your apps
- Mobile advertising.
- Multiple Mobile App Networks
- Mobile in app banners,
- mobile website banners,
- real time mobile ads bidding,
- incentive based download programs
2. Advertising to very few traffic sources. Working with few traffic sources can affect app downloads. It’s important to have multiple sources of traffic to increase app downloads. Have a healthy mix of traffic like above
3. Not optimizing app marketing real time. Set up campaigns to optimize traffic from multiple sourcing and measure it daily
4. Ignoring post app download activities Many people who download your apps may never even use it. How do you measure App ROI on downloads. What is the value of the download if user doesn’t engage with your app? Define post download events and key metrics for user to complete.
5. Relying on traditional agencies Many may not have expertise. or rely on 1-2 ad networks. May be more expensive. Better to look for someone who specialise in this and focus on optimization. Sourced from App Marketing Blog at Fiksu
Looking to do app marketing and promote your app to get more downloads?
Latest blogs about mobile app marketing
Practical guides on ASO, paid install campaigns, retention loops and in-app analytics for UAE app publishers.
App marketing wins
Real UAE campaigns we have delivered for app publishers, from install drives to retention and in-app monetisation.
FAQ
Mobile app marketing budgets in the UAE typically run AED 5,000 to AED 50,000+ per month. A starter UA campaign on Google + Meta runs AED 5,000 to AED 15,000. Cost per install (CPI) ranges AED 4 to AED 30 for free apps, AED 25 to AED 80 for in-app-purchase apps. Cost per registered user is usually 2 to 4x the install cost. See our mobile app marketing service.
ASO is the process of optimizing your app store listing (title, subtitle, keywords, description, screenshots, video, ratings, reviews) to rank higher in App Store and Google Play search and convert more browsers to installs. Strong ASO can lift organic installs 30 to 200% without any ad spend. We audit listings quarterly and refresh creatives every 6 to 8 weeks for active campaigns.
Combine: (1) ASO for organic discovery, (2) Apple Search Ads for branded and competitor keywords, (3) Google App Campaigns across Search, Display, YouTube and Play, (4) Meta App Install Ads with UAE-targeted creative, (5) TikTok and Snapchat for younger demographics, (6) Influencer reviews on UAE TikTok and Instagram. Track everything through a Mobile Measurement Partner like Adjust or AppsFlyer.
SEO optimizes websites for Google search rankings. ASO optimizes mobile app store listings for App Store and Google Play search rankings. Both share concepts (keyword research, on-page optimization, off-page signals) but tools and ranking factors differ. ASO weighs heavily on app icon, screenshots, ratings count, install velocity and retention - none of which apply to web SEO. See our SEO service for the web side.
CPI in the UAE typically ranges AED 4 to AED 30 for free apps and AED 25 to AED 80 for paid or IAP apps. Games sit AED 8 to AED 40; fintech AED 25 to AED 80; e-commerce AED 5 to AED 20; food delivery AED 6 to AED 18. iOS CPIs run 30 to 60% higher than Android due to iOS user value but tighter privacy attribution.
Tell us about your app. We’ll plan a campaign.
Share your app, target audience and download goal: we’ll come back within 24 hours with a costed plan covering mobile ad networks, in-app banners and post-download tracking.
Web & Content
The website, content and app foundations every campaign converts into.
