Advertising for Education Institute boosted their results in HR & Marketing Programs
Education marketing strategy is based on the audience profile and the intent
Objective:
AIMS offered a diploma in HR Management. AIMS Institute wanted to do advertising for their education programs. They wanted to get new students enrolled on HR Management Program in Dubai. This is a one-year program which offers an Executive Diploma in Human Resource Management.
We ran LinkedIn Ads & Google Ads Advertising for AIMS. The objective was to get new students enrolled on HR Management Program in Dubai.
”20 days of Online Ad campaign resulted in getting over 50 new enquiries about the course“
LinkedIn Advertising in Dubai
We ran a campaign on LinkedIn Display advertising for a total of 18 days. This campaign was focused on HR Professionals from UAE. In 18 days, the above Ad was shown to over 170,000 HR professionals from UAE and received 250+ clicks
Google Ads Advertising in Dubai
We ran a campaign on the Google Search UAE website for a total of 19 days. This search campaign was focused on anyone from UAE who was interesting in doing an HR course by searching on www.google.ae
In 19 days the above ad was shown to over 9000 people who were interested in doing a HR course in Dubai. The above ad was most successful. 260+ ad clicks were received followed by a visit to the website.
After 19 days, AIMS received a total of 60 new enquiries from candidates who were interested in doing the HR Program.
Some candidates called directly from mobile advertising campaigns.
As per Prof Renu Kandwal, Head of AIMS, her experience with Linkedin Advertising helped them get more visibility and increase in ROI. Learning from this exercise will be implemented in next campaign.
Leads Dubai has run advertising for education institutes across the UAE. With the cost of advertising rising, the right strategy matters, and the mix of channels is what brings enquiries in at a sensible cost. See how we do it in our guide to LinkedIn advertising for lead generation, and browse our other advertising case studies.
Want to advertise your courses online with us? We help you get new student leads. Read more about Digital Marketing Training in Dubai, or for a quote contact us on +971503047470 or Leads@leadsdubai.com.
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