LinkedIn Sponsored Lead Ads - get new high-quality B2B leads today.
Short answer: LinkedIn Lead Gen Forms open inside LinkedIn and can prefill profile details such as name, job title and company. They remove some form-filling work, but lead quality still depends on targeting, the offer, the number of fields and how quickly sales follows up.
LinkedIn is useful when the buyer can be described by job function, seniority, industry, company or skill. That makes it suitable for B2B services, recruitment, training, software and high-value professional offers.
LinkedIn gives you several ad types: Sponsored Content in the feed, Text ads, and Message ads that land in a member’s LinkedIn inbox. See how to use LinkedIn Advertising methods here.
Sponsored Lead Ads pair Sponsored Content with a Lead Gen Form. You promote your company page content and set your targeting, and when a member sees it in their feed you collect their details as a lead, without sending them to a landing page or making them type anything, just like Facebook Lead Ads.
The below information can be collected via LinkedIn Lead ads
Drive more leads
Your native ads will be shown in the world’s professional feed, your content marketing captures the attention of highly engaged people - and drives qualified traffic right to you. Use Lead Gen Forms to convert even more users on mobile.
Build a Lead Gen Form people will finish
Ask only for information that sales will use. Name, work email, job title and company are often enough for the first contact. Every extra field gives the person another reason to stop. Put the offer and what happens next above the form, then send the lead to a useful confirmation page.
Connect the form to your CRM or automation platform where possible. Speed matters: assign the lead, send the promised asset and start the follow-up while the enquiry is still fresh. Track cost per qualified lead and meetings booked, not just the number of forms submitted.
Targeting mistakes that waste B2B budget
- Combining too many job titles, industries and seniority levels in one audience
- Using a broad offer that does not match the selected role
- Asking for a phone number without explaining why it is needed
- Sending every lead to sales without qualification or lead scoring
- Leaving the campaign running without checking lead quality with the sales team
What you can do with LinkedIn sponsored content:
- Get your company’s updates to more people and attract new followers
- Reach the right audience with comprehensive targeting options
- Get your message out on every device: desktop, tablet, and mobile
- Track the number of leads you’re getting from your ads on LinkedIn with a conversion tracking
- Generate more leads with pre-filled Lead Gen Forms
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