Part of our complete guide to email marketing strategies.
Everybody is looking to sell their products and services. And you know what? there is always a buyer. The Magical thing is, how do we find these buyers. The search for a seller and buyer is intertwined. This is what keeps the economy going.
Key takeaways:- Send 10,000 permission-based emails and, at a 10% open rate and 10% click-through rate, you get ~100 website visits, a 0.01% action rate, then 2-5 sales at normal 2-5% conversion.
- LinkedIn reaches over 2.3 million active users in the UAE and lets you target by country, company, industry, employee size, job title, seniority and function.
- LinkedIn ads cost roughly $3 per click or $5+ per 1,000 impressions, so 100 professional clicks run about $300-500.
- Verdict: for the same spend, targeted LinkedIn clicks are a much better option than bulk email marketing.
| Aspect | Email Marketing | LinkedIn Advertising |
|---|---|---|
| Typical cost | Per 10,000 emails sent | ~$3 per click / $5+ per 1,000 impressions |
| Cost for 100 engaged visits | Varies by database rate | $300-500 |
| Audience reach | Opted-in email database | 2.3M+ active UAE users |
| Targeting | Profession, industry, demographics in the list | Country, company, industry, job title, seniority, function |
| Engagement | ~10% open, ~10% click-through | Clicks are interested, in-context professionals |
Verdict: Considering time is not a factor, 100 LinkedIn professional clicks cost only $300-500, a much better option than email marketing for reaching the same professional audience.
At Leads Dubai, some of our clients ask for:
- Email database which contains specific Professionals like IT Managers, HR, Business Owners, Marketing Professionals..
- Email database which contains a specific Industries like IT, Healthcare, and FMCG industries
- Email database which contains Demographies like nationality, age, gender, locations…
The list goes on.. See our last post about the email database in Dubai
You see email marketing still works. It is cost-effective and quick to reach. But what do you do when everyone is doing the same thing? The same email database as above has been bombarded with hundreds of promotional emails every day? Your thinking right, the attention rate goes down and this is where it gets ineffective.
Let’s do some email maths here.
Suppose you send 10,000 emails on a very high-end, double opt-in, with permission data who are ready to receive email from you. We have noticed the email open rates as below:
Emails Sent: 10,000 emails
Emails Opened: 10% ( 1000 emails were opened)
Click-Through Rate: 10% ( Out of 1000 opens, 100 clicked the links inside the email to visit the website)
Traffic to the website: 100 - ( or email reply backs, or calls etc. depending on what action you want from the emails). This means after sending 10,000 emails, 100 users came to your website. Which is a .01% action rate.
Hold on, those 100 prospects who came to your website are still higher up the funnel and not ready to buy yet. As per normal industry standards, 2 - 5% of users convert. This means you could get 2 - 5 sales/leads depending on what you want.
Now the cost per lead/sale depends on how much you’re paying for sending 10,000 targeted emails. (Contact us so we can tell you the rates) The above numbers are calculated based on our assumptions - % may vary depending on the nature of business and databases.
If the above calculations are a good number for you. Go for it! But for many, it isn’t good results. So what do you do, reset your expectations or try something new.?
At Leads Dubai, we have a better way to do Marketing.
Enter LinkedIn Advertising
For the full how-to, see our guide on using LinkedIn advertising for lead generation.
Linkedin is the professional Network most of your audience are already using. It is the 2nd best popular social network after Facebook. In UAE there are over 2.3 million users active on Linkedin.
Email marketing vs LinkedIn advertising which is better?
First, some quick facts about LinkedIn advertising:
You can show display square 50x50 ads + sponsored ads in LinkedIn news feeds.
You can target and show these ads to LinkedIn users based on Country - Company Name - Industry Type & Industry employee size - Job Title & Seniority & Job Function Types.
For example, We now know that there are more than 800,000 LinkedIn users who are CEO, MD, and Senior Management from the below image.
Your ads show to these targeting professionals every time they are using LinkedIn.
And you either pay per click average cost is $3 or you pay per 1000 impressions which cost around $5 and more. When LinkedIn users click your image ads, they are engaged and interested. Cost-wise too it will not burn a hole in your pocket and you can get the same or sometimes better results than email marketing.
Verdict:
Compared to email marketing, considering time is not a factor, 100 LinkedIn professional clicks will cost you only $300 - $500. It’s a much better option than email marketing.
Give it a try. It’s easy to set up LinkedIn Advertising. Or Leads Dubai is well equipped to help you target the right audience and advertise on LinkedIn.
Leads Dubai is a Lead Generation Company. We are Certified Google Partners who can help you achieve marketing goals.
