Why create ads by promoting your Pins?
Pinterest advertising helps you reach people while they actively decide what to do or buy next. These ads are called Promoted Pins because they look just like regular Pins, only you pay to have them seen by more people. You can choose from various marketing solutions to align with your business goals.
What is Pinterest?
Pinterest is a social network that allows users to visually share, and discover new interests by posting (known as ‘pinning’ on Pinterest) images or videos to their own or others’ boards (i.e. a collection of ‘pins,’ usually with a common theme) and browsing what other users have pinned.
Ads that look and feel natural
Promoted Pins don’t interrupt or distract Pinners. They actually make Pinterest better, because they help people find new products and ideas. In fact, 73% of Pinners say that content from brands makes Pinterest more useful.
Reach a receptive audience
Promoting your Pins gets your brand in front of more people. Since people use Pinterest to shop and plan, they’re excited to see your products and ideas. They’re also ready to act: 61% of Pinners have made a purchase after seeing business content on Pinterest.
Continued performance
On Pinterest, ads are so useful that people actually save them to boards to revisit later on. When someone saves your Promoted Pin, their Pinterest followers will also see your ad in their feeds. That gives you earned media on Pinterest, plus additional sales as more people discover your brand.
How to get started with Pinterest advertising?
Any business with access to the Pinterest Ads Manager can take advantage of Promoted Pins. Whether your goal is to build your brand, increase in-store sales, drive online actions or boost traffic, it’s simple to get started today.
You can also promote Pins directly from your business profile, in as little as 9 seconds! Just click the button on your Pin to give it a try.
All the Pinterest marketing tips which work best!
- Pin consistently at least 5x per day
- Schedule your Pins
- Apply for Rich Pins for your website or blog
- Create “Pin It for Later” links
- Design images at the proper size
- Create and Pin images with text
- Write keyword-rich descriptions and boards
- Add a link to your pin descriptions
Best practices
- Categorize your boards. This will make your pins more easily found and will potentially result in more people following you.
- Find popular group boards via PinGroupie and contribute to these communities.
- Check your Pinterest stats regularly to see the pins from your website and the performance of your pins and boards.
- Avoid adding borders or other alterations (like rounded corners) to Pins.
- Increase brightness and saturation before pinning. Pinterest darkens images slightly when they’re pinned.
- Add a subtle logo or brand name to the bottom corner of the images you create.
- Use Pinterest’s “Like” as a place to store ideas or potential repins.
- Follow individual boards for specific topics.
- Verify your website domain and include a link in your bio.
- Link your Pinterest account to Facebook and Twitter.
- Invite contributors to pin to a board with you.
And this is great advice from the Pinterest team:
“Don’t just show people your hiking boots, show them what they can do with your hiking boots.”More Pinterest marketing strategies that work
Ads work best on top of solid organics, so it pays to get the basics right. Optimise your profile with a clear photo, a keyword-rich bio and a link to your site. Write keyword-rich Pin descriptions and board names, since Pinterest is a search-driven platform. Turn on rich pins so your Pins carry live product and article details. Collaborate with influencers in your niche to widen your reach, and actually engage: reply to comments, follow relevant accounts and join group boards to build a following over time.
Leads Dubai is a social media marketing agency. We offer Pinterest Advertising and strategic online advertising. Talk to us about Pinterest advertising options for your UAE brand.
