How to promote your event using Instagram Ads
About DNRD:The Department of Naturalisation and Residency Dubai (DNRD) looks after entry permits, visit visas, residence visas, etc for entering and living in the UAE if you come in through Dubai. DNRD is also referred to as the Dubai Immigration Department or Dubai Naturalisation and Residency Department. Other emirates have similar offices. They wanted to promote events using Instagram ads and social media.
Background:DNRD wanted to promote its smart gate station for over 1 week in Mercato Mall Dubai. 1 week before the event and they wanted to reach the maximum number of users living in Dubai who will visit the station. They were very clear on their requirement to use social media marketing to promote the 10-day promotion of the new service. The budget was limited and they wanted to get the maximum reach. They approached Leads Dubai just in time to promote their event using Instagram advertising to quickly reach the right people.
Instagram Ads objective:
Increase awareness & get more visibility & reach to promote their smart gate station through social media marketing. Below is one ad sample from Instagram Ads
Events using Instagram Ads - strategy & approach :
- This was a complete Instagram-only campaign & the target audience were residents in Dubai.
- Connected Facebook & Instagram profiles in order to run ads through the ads manager
- We created separate ad sets in English and Arabic to show relevant language ads to users.
- Different bidding options were used, mainly Impressions & unique reach in order to maximize the coverage
- Click to Action campaign like app downloads and visit website were also created
Results:
- In 3 days 300,000+ residents in Dubai saw the Instagram ads
- 3000+ likes & close to 500 new website traffic were generated
- Over 200 new genuine Instagram followers were obtained
Leads Dubai is a Social Media Marketing Company and have we run campaigns to promote new events. talk to us for your event today.
