Top Reasons Why People Don't Purchase Apps on Mobile | Leads Dubai
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Top Reasons Why People Don't Purchase Apps on Mobile

Updated June 28, 2025 2 min read
Top reasons why people do not purchase apps on mobile

Which category do you fall into? Please comment below if you agree or disagree with. or forever remain in peace ;) about this purchase apps on Mobile topic

People don’t want to pay for apps as they are not sure if it will be worth it. It is a better idea to give a freemium model after which if they like, purchasing apps on mobile will not be difficult. There are so many apps and so little time. So there has to be a super high reason and value from a paid app. Trying to get them in for free and upgrade them later with some features and milestones and levels is the smart way to monetize your app. If you are thinking of getting

mobile app downloads talk to us further

This is a report from the consumer barometer which reasons out purchase apps on mobile. Check out more ways to promote your paid apps

  1. Find beta-testers
  2. Do App Store optimization. ASO
  3. Do social media marketing
  4. Use Paid advertising
  5. Utilize backlinking
  6. Go free for limited time
  7. Build a network for PR
  8. Build a grabbing landing page
  9. Encourage word of mouth
  10. Use incentive referrals

Bonus Tip - Top 10 ways to get more app downloads

My 2 cents further

With many apps over 5 million on both android and iOS, it is a flood out there. How do you stand out? You got to make your app useful which means people keep coming back for more. A Lot depends on your business model. There are many unsuccessful apps that are unable to monetize and we don’t want you to be in that tap. The cost of app advertising is expensive so organic discovery is the best. A good image, thumbnail, preview video, description and right category selection are the key to ranking well. Make sure to have good reviews which are genuine so people can be encouraged to download your app. Remember the first impression is the last. So make sure to make a good first impact to have repeat visitors.

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Mukesh Pandey
About the Author

Mukesh Pandey

Managing Director

Mukesh founded Leads Dubai in 2013 with one conviction: marketing should be measured in qualified leads, not impressions. Since then he has guided the agency through three platform shifts - from search-led campaigns to omni-channel lead engines and now AI-driven outbound - while keeping the team in-house and the work obsessively performance-focused.

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