What are Snapchat Lenses ads?

Snapchat Lenses ads are augmented reality experiences, both face lenses and world lenses, that people play with in the Snapchat camera. As an ad, you sponsor a custom lens so users interact with your brand, take selfies with it and share it with friends, which spreads your reach organically.

Do Snapchat Lens ads actually work?

Yes. Campaigns with Lenses drive, on average, a 19-point lift in ad awareness and a 9% sales lift as measured by third-party partners. People choose to engage with a lens rather than skip it, and they often share it, which is what makes the format effective.

How much do custom Snapchat Lens ads cost?

It depends on the lens, the size of the audience and how long you run it. A national sponsored lens costs more, while a smaller or shorter placement costs less. We scope a budget around your goal before you commit.

How do I create a custom Snapchat Lens?

Snapchat's free Lens Studio for Mac and PC lets you import your artwork, build the experience with templates, then publish. Once it is live you get a Snapcode and Lens Link to share. We can design and run the whole lens campaign for you.

Snapchat Lenses Ads: How to Create Custom AR Lenses

Snapchat Lenses ads are an innovative way for people to discover your lenses. When users open their Snapchat cameras, they are playing with the lenses for selfies. Snapchat Lenses are a way to transform the world around you with augmented reality. There are face Lenses that add fun effects to your face, and world Lenses that bring characters, effects, and more into the frame!

April 30, 2026 3 min read Mukesh Pandey

Leads Dubai

How to make a custom Snapchat Lenses ads

Snapchat enables users to create their interactive personalized lens filters. With Snapchat Lenses Ads, you can play with them on your phone in the Snapchat app, or on your Mac or PC with the Snap Camera app! This ad format is a genuinely engaging way to reach customers. A branded lens gets people to interact with your brand and share it with their friends, which is what makes it stick. Campaigns with Lenses drive, on average, a 19-point lift in ad awareness and a 9% sales lift as measured by third-party partners.

Custom Snapchat lens ads price increases based on the size of the location and duration of time you want your lens to span. There are over 150 templates to choose from, covering categories like weddings and birthdays, and customized with effects and text.

Anyone can be a Snapchat lens creator

Lens Studio invites artists, students, developers, animators, and more to unleash their creativity, and share it with the millions of people who play with Lenses on Snapchat every single day!

Create and publish your Snapchat Lenses in three easy steps

Import Your Artwork

Design in your favorite 2D or 3D software then import right into Lens Studio.

Build Your Experience

Bring your creation to life with movements, animations, and interactive triggers with our easy-to-use templates.

Publish & Promote

Share Your Creativity with Snapchat Lenses Ads. Submit your Lens and once it’s published, you’ll receive a unique Snapcode and Lens Link. These powerful tools allow anyone to easily unlock and share your Lens with their friends, spreading the magic of your creation far and wide.

Unleash Your Creativity with Snapchat Lenses Ads and Lens Studio. With Lens Studio, a desktop app available for Mac and PC, you can create, publish, and share captivating augmented reality experiences. Share your Lenses on Snapchat and the Snap Camera desktop app, where millions of users are eager to engage and play.

Snapchat lens advertising has geolocation time and date as options for people to use it. Learn more about Snapchat advertising. Snapchat Geofilers and other ad formats can be found here. To learn how to create the lenses, check this out

See all the Snapchat ad formats we run, including geofilters and lenses.

Leads Dubai is a Social Media Marketing Company. We do lead generation and direct response-based sponsored ads for companies and help with their marketing goals.