Sheikh Zayed Road Advertising: Formats and Rates | Leads Dubai
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Sheikh Zayed Road Advertising: Formats and Rates

The Sheikh Zayed Road in Dubai, is a famous & prestigious road. It is home to most of Dubai's skyscrapers and landmarks like Dubai malls, business class hotels, the emirates Towers. This popular road has more than 500,000 vehicles per day passing in both directions. It makes it the busiest road in dubai. This popular road runs along side Dubai Mall, Business Trade Centers, Business Bay, JLT, Dubai Marina. Sheikh Zayed Road (the E11) is also one of the longest roads in the UAE stretching 558 KM from Abu Dhabi to Ras Al Khaimah. So getting your billboard on sheikh zayed road is going to attract a lot of attention.

Updated August 28, 2025 4 min read
Leads Dubai Leads Dubai
Sheikh zayed road advertising outdoors dubai

Sheikh Zayed Road passes offices, hotels, malls and residential areas. But a famous road does not make every billboard a good buy. Check which side faces your audience, what can be seen from the road and which destinations sit near the site.

Sheikh Zayed Road advertising

Short answer: you can advertise on Sheikh Zayed Road through LED screens, bridge banners, hoardings and unipoles. The rate changes by site, size, direction and campaign period. Ask for the live locations and site photos first, because the better spots may already be booked.

If you want to do outdoor advertising on Sheikh Zayed Road, then there are many options like:

Cost of advertising on Sheikh Zayed Road

Sheikh Zayed Road is normally one of the more expensive outdoor options. Old prices online are not much help because availability and demand change. To get the right rate, we need to know:

  • Which ad format you are looking for
  • Which month of the year you want to advertise
  • How soon you want to advertise.
  • How many months or weeks you want to advertise
  • The media owner and current availability
  • Production, installation and applicable approval costs
GoalFormat to considerMain planning point
Large brand launchLED screen, bridge or major billboardSightline and creative scale
Repeated commuter reachUnipoles and roadside screensDirection and journey frequency
Local destination responseSites near the relevant interchangeClear offer and directions
Longer presenceStatic billboard or hoardingProduction durability and duration

Outdoor advertising on other Dubai roads

There are other areas of road Advertising options like:

  • Al khail road advertising,
  • Hessa street advertising
  • Jumeirah Road Advertising
  • Al Ittihaad Road Advertising
  • Dubai - Sharjah Road Advertising
bridge banners on sheikh zayed road advertising

And many other Street Advertising options are available. To get the full list of outdoor advertising in dubai, contact us for the sheikh zayed road billboard cost and the full presentation with their rate cards. Check RTA website for more details. Also see the map of Dubai here.

SZR also has 3 Salik Tolls which are usually avoided by some residents and this implies advertisers have a great possibility to reach audiences with middle to high incomes. Apart from the residents, SZR is used by many tourists travel through taxis and Metro lines passing through, so Sheikh Zayed road generate great and impactful audience for the advertisers.

We do not own any outdoor advertising locations but well connected with multiple OOH vendors to help you get the best deal. So contact us with your next marketing campaign today.

Sheikh Zayed Road is one road in a much bigger mix. See the full outdoor advertising in Dubai guide for every format, location and cost.

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Mukesh Pandey
About the Author

Mukesh Pandey

Managing Director

Mukesh founded Leads Dubai in 2013 with one conviction: marketing should be measured in qualified leads, not impressions. Since then he has guided the agency through three platform shifts - from search-led campaigns to omni-channel lead engines and now AI-driven outbound - while keeping the team in-house and the work obsessively performance-focused.

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