How Moltocare - an AC maintenance & disinfection company increased their calls and chats through ac maintenance advertising on search
About Moltocare:
Moltocare services include - AC Cleaning & Disinfection, Duct Cleaning, BIO Disinfection & Steam Cleaning. They provide highly skilled air disinfection and HVAC cleaning professionals in homes and offices in Dubai. They wanted to do ac maintenance advertising via search ads.
AC maintenance company background:
Moltocare is a well-respected brand that has been in the UAE market for over 10 years. They are based in Ras Al Khor - Dubai. They have a happy list of clients and referral business has been their advantage. With Dubai changing fast, and the rise of digital media, they felt the need to increase their presence online. This is where search advertising & SEO was initiated to grow demand and increase visibility.
AC maintenance advertising goals:
- Increase visibility through search ads
- Rise up in organic rankings on the 1st page of Google.
- Get daily phone calls and chat requests for ac maintenance ads
Challenge:
- There is tough competition in the space of ac maintenance advertising companies in Dubai.
- Competitor bidding and high cost per click ( 20 - 25 aed per click )
- Projecting as an AC disinfection company from only AC maintenance companies
- The cost of marketing is high considering the bigger players.
- Customers normally take multiple quotes.
Strategy & approach:
Leads Dubai used the below strategy to help molto care get more results from search advertising
- Developed an effective landing page with the key information displayed right on top.
- Introduced live chat to make the most of website traffic.
- A Toll-free number and quick to get back to the customer with the right quote is the key.
- A special offer like the free inspection to quote also leads to successful visits.
- Special focus on mobile, with call extension and call-only ads, which lead to more calls.
- Implementation of conversion tracking and another measurement mechanism.
- Youtube Video Ads to website visitors helped
- Remarketing campaign further extends the recall.
- Created multiple ad copies, which were relevant to the keywords & context.
- Work on SEO Services too from which 8 out of 10 keywords are on Google’s 1st page
Key tools used:
- Google Search
- Youtube Video Ads
- Ad Extensions
- Live Chat
- Remarketing
- Google Analytics
The above pic shows Blue Line, which is the click. The Red line shows the people filling out daily forms. With improved lead generation and calls. Moltocare got a higher ad position and lower cost per click.
Results:
- 300+ qualified leads and chats with calls delivered this year
- Daily 3 – 4 leads/calls as new were delivered in the same period
- With hyper-local targeting, a good number of chats were generated.
- Working with Moltocare now in my 4th year with SEO & Adwords :)
Leads Dubai is a Certified Google Ads Company in UAE. The team is also experienced with Social Media Marketing SEO Services
