Protoclinic increased Leads Appointments with Google Ads [Case Study]

Protoclinic increases its leads & appointments ratio using Google Ads

About protoclinic:

Proto Clinic offers Hair Transplant treatments and Aesthetic medical services in Dubai. Other services such as eyebrow transplants and other nonsurgical treatments as well. With the increased popularity of hair transplants, the clinic is growing due to innovation and successful results.

Background:

Dr. Wissam Adada is the Hair Transplant Surgeon, Aesthetic Medicine, and General Medicine Medical Director of Proto Clinic. With his international experience in dermatology, Dr. Wissam has gained a high reputation for his services.

Objectives:

Increase awareness & get more appointments for Hair transplants & Aesthetics Medicine Treatment through online marketing.

Marketing Channels:

Paid Advertising through:

1. Google Search Ads
2. Google Banner Display Ads
3. Facebook Advertising
4. Linkedin Advertising

Strategy & Approach:

• Good use of landing pages and the shorter form fields were used in order to maximize the appointments.
• We run Call Ads too as people nowadays prefer to make calls directly.
• We ensured to run Both Arabic language and English Language ad Campaigns.
• Since most programs were in the Arabic language – separate Arabic campaign and creativity was done in GCC in order to attract the right audience.
• Since using multiple marketing channels it was important to track conversions data with google analytics.
• It was important to make sure that the ads were visible on the right platforms to book an appointment.

Key Tools Used:

• Google Search & Display Campaign Settings
• Keyword Match Types & themes
• Google Analytics Goals, Conversion Path,
• Remarketing Features
• Keyword Planner Tool
• Tag Manager – Conversion tracking
• Facebook Ads Manager
• LinkedIn Campaign Manager Platform

Results:

1. Campaign Duration was May 12, 2016 – 3.5+ million people saw Protoclinic Ads.
2. 572 people clicked the call button on their mobile to the photo clinic office.
3. The majority of registrations came from UAE followed.
4. The Arabic Campaign gave them maximum conversions.

 

Protoclinic Google Ads results by campaign type: impressions, ad clicks, mobile calls and inquiry-form fills

Campaign	Impressions - Views	Ad Clicks	Mobile Calls	Fill Inquiry Form
Search	592,384	32,608	593	381
Display	3,346,249	14,367	7	22
Total	46,989	32,615	600	403