Kanika Lamba
Search and social specialist. Builds Google Ads, Meta and LinkedIn pipelines that move past clicks and into qualified, sales-ready leads.
About Kanika
Kanika leads paid acquisition for a portfolio that ranges from real-estate developers to UAE healthcare groups and B2B SaaS. Her playbook is search-first — strict negative-keyword hygiene, conversion-led structure, server-side tracking — paired with disciplined Meta and LinkedIn experimentation to widen the funnel without diluting CPL.
She has personally optimised over AED 50M in ad spend, holds Google Ads Search & Display certifications, and runs Leads Dubai's internal training on attribution and offline-conversion uploads. Her clients see her as the technical sparring partner — the one who pushes back when a creative is "nice but won't convert."