Nabbesh.com boosts user registrations by over 150% while the cost per registration comes down by over 21% using Google Display Network.
About Nabbesh:
Nabbesh, the Middle East’s only virtual skills marketplace, was founded in 2012 as a solution for the region’s growing unemployment challenges by connecting talented individuals with flexible and virtual work opportunities.
Background:
Nabbesh wanted to boost new freelancer registrations. Nabbesh is a platform that helps them promote and market their skills, showcase their portfolios, and find work opportunities while building strong reputations and earning money for their work securely online. Nabbesh provides them with a choice to work on any project they like, anytime and from anywhere.
Goals:
- Generate more user registrations online
- Expand online reach to a female audience
Challenge:
Nabbesh.com was a new concept launched in the Middle East in 2012. Nabbesh needed a way to reach out to freelance job seekers in the most cost-effective manner. At the same time, gain quick registrations.
Strategy & approach:
Started with Search Advertising, but soon the clicks got expensive and limited. Looking to attract more talents to register we switched over to the Google Display network and never looked back. This strategy enabled us to place ads on relevant job-related websites and improve performance without exceeding the budget. We used contextual text-based ads over image ads to get profitable clicks and low-cost user registrations. Testing multiple website placements and keyword research helped the cost low while still increasing conversion rates. We tested multiple landing page copies in order to find the right mix to boost conversions. Brand Campaign also helped Nabbesh get more low-cost quality registrations across multiple devices and targeting methods.
Key tools used:
- Google Display Network
- Google Analytics Goals
- Display Campaign Optimizer
- Keyword-based Contextual Targeting
- Topics & Interest-based site targeting
- Remarketing to site visitors
Above graph shows the blue line - how conversions went up. Orange line - how cost per registration went down
Online registration for freelance jobs portal
Results:
By combing different strategies and tactics, were able to achieve the below results- Helped achieve over 10,000 freelancer registration in the past 10 months
- Nabbesh ads were shown to over 35 million people from the Middle East. That’s over 3.5 million views per month. This translated à more traffic to the Nabbesh website & increased brand awareness.
- Cost per registration went down to more than 30% per registration in the last 10 months
, founder of Nabbesh.com says:
“Leads Dubai has helped us boost new freelancer registrations from the PPC Campaigns.”
