Google Ads Keyword Planner Tool: How to Do Keyword Research

Google Keyword Planner Tool. The right way to do the Keyword Research tool.

Short answer: Google’s Keyword Planner shows search volume ranges, competition and cost forecasts for keywords, and suggests terms you had not considered. It is free with a Google Ads account. Volumes appear as broad ranges unless you are running active campaigns, so treat them as direction rather than as fact.

There is a better Google Ads keyword planner tool now available.

• More seeds - Enter up to 10 seed keywords when searching for new ideas and variations
• Keyword trends - View or download trends for individual keyword ideas to finalize your keyword list.
• Grouped ideas - View keywords by theme or add the set as an ad group. Useful to theme ad groups.
• Save an idea to an existing campaign  -Add a new keyword idea to a campaign you already created
• Suggested budget  - Get a suggested daily budget based on the max CPC bid and forecasted cost
• Competition value column  - Get granular competition ranking across keyword ideas

Google Ads keyword planner tool - benefits

Discover new keywords.

Keywords are the heart of google ads. Start by searching words or phrases related to your products or services. The keyword Planner tool works to find the keywords that are most relevant to your business and you can show your ads.

If you are conducting keyword research in Dubai, the tool is more effective by offering insights particular to local trends as well as business opportunities.

Compare keywords trends.

Get suggested bid estimates and see how often keywords are searched and how their search volume changes over time. That way, you can narrow down your keyword list and set your budget for the keywords you really want.

Group keyword ideas

When you have a plan you like, you can save it to your account or share your plan with others. Then, you can create ad groups and set bids for each keyword before turning your campaign on.

Reach the right customers with the right keywords with the Google Ads keyword planner tool.

If you click on your Tools & settings button in the new google ads platform you will come across some new changes. The performance planner tool is now available to forecast your campaign performance. Google Keyword tool which is by far the best tool to do Keyword Research besides other free tools like uber suggest

We are Certified Google Ads Consultants in Dubai, UAE. Our Google Ads experts will help you to grow & generate leads for your business.

What the Keyword Planner looks like

The report lists each keyword with its monthly search volume, competition and a suggested bid, broken down by location so you can see real demand in Dubai and across the UAE.

How to use the Keyword Planner, step by step

1. Open Tools and settings in Google Ads, choose Keyword Planner, then Discover new keywords.
2. Enter words, phrases or a website related to what you sell.
3. Review the ideas by search volume, competition and suggested bid.
4. Check the intent behind each term: is the searcher ready to buy or just researching?
5. Add the keywords that fit to your plan, and note irrelevant ones as future negative keywords.
6. Group the keywords by theme into ad groups, then save or share the plan.

Use the Performance Planner alongside it to forecast clicks, conversions and budget before you launch. For free options beyond Google, tools like Ubersuggest can supplement your research.

Keyword match types explained

How you add a keyword decides which searches trigger your ad. Getting match types right is the difference between paying for buyers and paying for waste.

• Broad match reaches the widest set of related searches, including synonyms and close variations. Use it with Smart Bidding and a solid list of negative keywords, or it will spend on searches that do not fit.
• Phrase match shows your ad when the search includes the meaning of your keyword, in order. A good balance of reach and control for most Dubai campaigns.
• Exact match shows your ad only for that keyword and its very close variants. The tightest control and usually the highest intent.

Pair match types with a running negative keyword list so you never pay for searches that will not convert. This is one of the fastest ways to lower your cost per lead.

Talk to us about How to use Google Keyword Tool’s best tips. We are a Google Ads Company and work with many businesses to help them find new customers. Our digital marketing company works with businesses across the UAE to improve marketing performance.