Human Billboards Advertising in Dubai. Go for it you attention-seeking brands!
A human billboard is someone who applies an advertisement to his or her person. Most commonly, this means holding or wearing a sign of some sort but also may include wearing advertising as clothing. Sign holders are known as human directionals in the advertising industry, or colloquially as sign walkers , or sign wavers. Frequently, they will spin or dance or wear costumes with the promotional sign in order to attract attention.
They are also known as walking billboards which have backlit interactive advertising boards. These human billboard signs are worn by promoters to attract the target audience in predetermined locations. They can interact with passersby and give away coupons or giveaways. You can hire these promoters in Dubai and It gives your brand recall and is good for lead generation too.
When human billboard advertising works best
Short answer: human billboard advertising uses people carrying or wearing branded signage in high-footfall spots like malls, metro stations, petrol stations and events. It is low-cost, flexible and hard to ignore, and needs the right permits. It works well for launches, promotions and area-specific campaigns.
- Store openings and promotions, where you want to pull nearby foot traffic in.
- Events and exhibitions, to guide people to your stand and hand out samples or offers.
- Busy pedestrian areas and malls, for face-to-face brand contact a static board cannot give you.
- Directional campaigns, pointing people toward a new location, a sale or a launch nearby.
Because it is people-led, human billboard advertising is flexible and interactive: promoters can answer questions, hand out coupons and adapt on the spot. It works best as a short, high-energy burst around a specific place and moment, and it pairs well with your other outdoor and social campaigns.
Talk to us about your outdoor advertising ideas. Human billboards can be at bus stations, crowded areas, petrol stations, malls, and other areas depending on approvals and if allowed. For example, if you are an automobile service or parts provider, you can advertise near the petro pumps with human billboards. Be smart about it friend :)
See our blog on 11 outdoor advertising ideas. You can also promote other OOH advertising in Dubai or get your brand advertising in metro
