Short answer: Instagram uses the blue badge for accounts it has verified from activity and information or documents supplied. Some badges are based on notability, while others come through a paid Meta Verified subscription. Eligibility differs by account type, and neither route guarantees reach, leads or sales.
How to get verified on Instagram
Getting verified on Instagram tells people they have found the real account. For a business, creator or public figure, the badge can reduce confusion with copycat profiles. It does not guarantee more reach, followers or preferential ranking.
Open the account settings and search for the verification option available to that account. Instagram changes menu names, and the route shown to a creator may differ from the one shown to a business. Follow the instructions inside the app and compare them with Meta’s current Help Centre before submitting documents.
For a notability-based request, Meta looks at whether the account is authentic, unique, complete and notable. Paid or promotional articles do not count as independent news coverage for this assessment.
- Authentic: Your account must represent a real person, registered business, or entity.
- Unique: Your account must be the unique presence of the person or business it represents. Only one account per person or business may be verified, with exceptions for language-specific accounts. We don’t verify general interest accounts.
- Complete: The profile should have the account information and recent activity required by Meta for that verification route.
- Notable: Your account must represent a well-known, highly searched-for person, brand or entity. We review accounts that are featured in multiple news sources, and we don’t consider paid or promotional content as sources for review.
Keep in mind
- Even if your account is eligible for verification, submitting a request doesn’t guarantee that your account will be verified.
- Submitting multiple verified badge requests doesn’t guarantee that your account will be verified and applying for a verified badge multiple times before receiving a decision will cancel your application.
- Meta can remove a badge if information is false, the badge is sold or the account breaks its rules.
Meta Verified: the paid blue badge
Alongside the free application for notable accounts, Meta offers Meta Verified, a paid subscription for eligible accounts. Benefits can include a verified badge, support and impersonation protection. Eligibility and requirements differ for creators and businesses and can change, so check the option shown inside the account rather than paying a third party that promises verification.
Once verified, keep building your presence, see how to get more Instagram followers.
Why is Instagram verification important?
Instagram verification is important for several reasons:
- Credibility: A verified badge next to an account’s name signifies authenticity and credibility. It helps users differentiate between genuine accounts and imposters or copycats.
- Trust: When the blue checkmark is visible, users are more likely to trust the account and its content. This trust is crucial for influencers, brands, and public figures to build strong relationships with their audience.
- Recognition: The badge helps people identify the official account in search, comments and direct messages.
- Protection: Verification provides an added layer of security by confirming the identity of the account holder and thus, protects high-profile accounts from impersonation and identity theft.
- Opportunities: Having a verified badge opens up doors to collaborations, partnerships, and opportunities that might not be available to unverified accounts. It can also lead to increased engagement and follower growth.
Leads Dubai is a Lead Generation Company. We offer Social Media Marketing and help brands advertise on Instagram. Talk to us about your marketing goals.
