Truck advertising, FAQs

Static trucks start from around AED 35,000 a week, and an LED truck starts from around AED 22,000 a day. The final cost depends on the size of your ad, the number of trucks, the length of the campaign, the location and the time of year. If you advertise on more than one truck, a cost discount can usually be arranged.

An LED truck carries a digital screen, sometimes called a digital billboard truck or mobile digital billboard, and is used for video media and maximum attention at venues or events. A static truck uses printed vinyl or signage branding and can be single, double or triple-sided for full-scale visibility. LED trucks cost more than static mobile truck advertising.

One common screen-on-a-truck size is 384 cm wide by 179 cm high. Trucks can also be fitted with product display and activation setups, so they can run promotions during the day or at night.

Yes. You can plan which areas you want to promote your brand in, and trucks can be tracked by GPS to target specific routes or areas. Trucks can also be parked outside busy areas, business events or communities if you are promoting something locally, including RTA parking spots for greater interaction with the audience.

Yes, with local permission. LED screen trucks can be stationed at designated locations such as schools, trade centres and exhibition areas, and setup of the LED screens is usually done quickly.

Yes, both static and LED advertising trucks can move across the UAE, but this requires prior permissions. We handle sourcing the right trucks and coordinating routes as part of the campaign.

The size of your ad, the number of trucks in your campaign, the length of the campaign, the location, the time of year and any customisation required all affect pricing. Because of this, getting a specific quote is the best way to know your cost.

Trucks and vans can be rented for a fortnight or for months, with static banners and LED trucks priced differently over that period. Advertising materials such as stickers are mostly covered within the quoted rate.

Yes, truck advertising is generally more affordable than formats like television, and because trucks are mobile they can reach a wide variety of people across different areas rather than one fixed location.

Yes. Trucks can be driven around residential areas to reach homeowners, commercial areas to reach businesses, or high-traffic areas to reach a large number of people, and routes can be planned with GPS tracking for more precise targeting.

If you already have creatives, we get them approved and then the content or video can go live on the trucks. We partner with multiple truck advertising companies in Dubai to get good rates and faster turnaround. Share your target routes, ad creative and campaign duration and we come back within 24 hours with a recommended truck mix.

Plan a clear call to action, a QR code or a phone number on the creative so responses can be tracked back to the campaign. This is the most practical way to measure the impact of an outdoor truck ad.

Yes. We also run bus shelter advertising, billboard advertising and outdoor LED screen advertising, and you can read more on the wider outdoor advertising options available in Dubai.