Pay per lead generation, FAQs

Pay per lead generation is a model where you pay only when a qualified prospect submits an enquiry, rather than paying for clicks or a monthly retainer. We run and fund the campaigns, and you pay an agreed price for each qualified lead delivered, so your cost tracks directly to the leads you receive.

Through paid campaigns we build and manage for you: Google Ads to capture people searching for what you offer, Meta ads to reach them on Facebook and Instagram, and Click-to-WhatsApp campaigns for direct conversations. Each campaign points to a landing page built to convert, and we optimise it around the leads it produces.

The cost per lead depends on your industry, the competition and the channel used, since some sectors are far more competitive than others. We agree a fixed price per qualified lead upfront, so you know your cost before you commit and can judge the return against what a customer is worth to you.

Leads are checked through validation steps, including contact-detail verification and qualification filters based on the campaign criteria we agree with you. The aim is that what reaches your team is a real, contactable prospect who fits your target, not a random form fill.

Real estate, insurance, finance, healthcare and education commonly use pay per lead marketing to acquire customers, along with home services, business setup and other enquiry-driven sectors. If your business runs on a steady flow of enquiries, the model fits naturally.

It carries less risk, because you only pay for actual prospects rather than clicks or website visits. With standard PPC you pay for traffic whether or not it converts; with pay per lead, the campaign has to produce a qualified prospect before it costs you anything.

In a pay per lead arrangement we run and fund the campaigns to deliver leads to you, so the setup sits on our side. If you would rather own the accounts and pay for management separately, we can run it that way too; we will recommend whichever structure fits your goals on the first call.

In real time, to your sheet, CRM, WhatsApp or phone, so you can follow up while the prospect is still warm. The sooner you reach a new lead, the more of them convert, so fast delivery is built into how the campaigns run.

Yes. The leads generated for your campaign are yours and are not resold to competitors. Exclusive leads convert better because the prospect is not fielding calls from several companies at once, so your team has a genuine chance to win the business.

Yes. Campaigns can be targeted to Dubai, Abu Dhabi, Sharjah or any specific area you serve, so you are not paying for enquiries from places you cannot deliver to. We match the targeting to your actual service area.

Volume depends on demand in your category and your budget for the leads, and we scale it with you rather than promising a fixed number blind. We usually start at a sensible level to prove quality, then increase the volume once the leads are converting for your team.

Once we have set up the campaigns and landing pages, leads typically start arriving within the first days. The opening period confirms lead quality against your criteria, after which we scale the volume as the campaign settles.

Yes. Pairing lead generation with our AI form caller means every new lead is phoned within 60 seconds, verified and scored, so none go cold while your team is busy. Faster first contact lifts how many of the leads become customers.

They are two views of the same service. This page focuses on how the leads are produced, channel by channel. For how the commercial arrangement works with a pay per lead marketing company, including pricing and risk, see that page.

Tell us your offer, the location you want to target and what a customer is worth to you. We check your website, landing page or offer, agree what a qualified lead looks like, and come back with per-lead pricing. Call +971 50 304 7470 or send us the details.