USA lead generation, FAQs

Hot leads are people actively searching for your product or service right now, reached through inbound lead generation such as Google Ads. Cold leads are people simply browsing, reached through outbound outreach on social media and other online channels, or telesales. Cold leads are harder to convert but cheaper to generate.

We first understand your business and target audience, then build a landing page if you don't already have one, decide whether calls or form leads suit your industry better, and set up campaign tracking and conversions. We use third-party call-tracking and conversion tracking software to deliver and verify leads.

Every lead is accounted for and calculated to be paid. We discount bad-quality leads after checking them, so you are not paying for leads that never had a chance of converting.

We cover B2B and B2C lead generation, real estate and property leads, insurance leads, roofing leads, mortgage leads, home services leads, movers leads, law firm leads, merchant cash advance leads, solar leads, flowers and delivery leads, cleaning and maintenance leads, automobile leads and others.

Based on our past campaigns, roughly 10 to 30 percent of leads can be poor quality, such as leads who won't answer, called by mistake, are no longer interested, or gave a wrong phone number or email. Even accounting for that, the benefits generally outweigh the losses.

We run LinkedIn lead generation, Facebook lead generation, and Google Ads lead generation, along with other social media strategies where relevant. These are inbound leads coming through proper lead-generation marketing, not purchased lists or lead generation software.

No. We don't use any lead generation software or free leads, and there is no lead generator involved at the start. Leads come through the campaigns we build and run for your business specifically.

The outbound lead generation funnel needs to be nurtured to get better results, so give it around 2 weeks to perform once the campaign is live.

We run lead generation in California, Texas, Florida, Georgia, and cities including Los Angeles, Atlanta, Chicago and Houston, along with other US states on request.

Watch out for companies offering bought email databases or lead-for-sale lists. These are usually junk databases that lead to spam-style outreach that hardly works. Telesales leads can generate phone call leads, but they work best if you're selling something expensive or have long-term repeat buyers to justify the cost.

Technical expertise across Google Ads, social media and SEO with email marketing and automation, industry experience, and a proven methodology where the campaign is set up correctly before results are expected. We've been doing lead generation for 14 years across most industries.

This page covers the broader lead generation process across hot and cold leads and multiple channels. Our pay-per-lead PPC services in USA page focuses specifically on pay-per-call and pay-per-lead pricing where you pay only for qualified leads or calls.

It benefits your other marketing channels, gives you technology support for campaign analysis, brings targeted leads at a lower cost per head, gives you data when you need it, and lets you manage leads throughout the pipeline. It also builds brand awareness as you educate your target market about your product and services.

We offer lead generation services in the USA for small, medium and large agencies or institutes across the industries we cover.