Yacht buyer marketing, FAQs

Our research using Google Trends data showed a consistent upward search curve in the months of July and August every year, so the June to September window is the peak season to advertise heavily if you're in the yacht industry.

The British Virgin Islands and Miami topped the global list of regions and cities searching for boats in our analysis, which points to where marketing activity should be focused.

Search queries included terms like yacht, yacht week, and a number of Russian-language terms, which showed that Russian speakers were searching for yachts more than most other groups in the data we reviewed.

We used Google Trends data covering 2008 to 2014, comparing keywords like yacht, boats and ship to see which was more popular, plus Google Keyword Planner data to identify important keywords relevant to the yacht industry. The data is verifiable on the Google Trends website.

You can assume search popularity is roughly proportional to product demand. Knowing when interest peaks and which cities search the most tells you when and where to focus your marketing budget instead of spreading it evenly all year.

We're a lead generation company, and we use research like this to shape when and where a campaign runs, so your marketing lines up with when buyers are actually searching rather than running at a flat pace year-round.

The underlying seasonal pattern, search interest rising every July and August, tends to hold from year to year for a leisure purchase like a yacht. We recommend pairing this historical pattern with a current Google Trends check for your specific market before committing budget.

Contact us and fill in the enquiry form with your fleet, target buyer markets and budget. We'll come back with a costed plan covering channel mix, seasonal targeting and forecasted lead volume.