Building wrap advertising, FAQs

It is large-format advertising that covers a building's facade or its construction scaffolding with a printed banner. Building wraps turn an entire building into a brand statement that is seen by traffic and pedestrians passing that location.

Yes. We assist in finding the best location for your building wrap and take care of the permissions from the building management and the relevant government sectors, so you do not have to negotiate that access yourself.

We prioritise buildings on major arterial roads and near landmarks with sustained footfall and traffic dwell time. That includes Sheikh Zayed Road facing towers on both directions of traffic, buildings near Dubai Marina, Business Bay and Downtown Dubai, sites overlooking Dubai Metro stations and major interchanges, towers under construction where scaffolding doubles as ad space, and buildings near Expo City, DIFC and other high-traffic business districts.

Vinyl, mesh and perforated film are the main options. Each has its own advantages and disadvantages, for example mesh banner wraps typically cost less than full vinyl tower wraps of the same size, so the right material depends on the building, the budget and how long the wrap needs to stay up.

The size depends on the size of the building and the budget for the campaign. A larger building wrap has a greater impact but also costs more, so we work through the options with you once a building is shortlisted.

Building wraps are typically installed using a scaffolding system, which can be costly and time-consuming, so installation is planned carefully to minimise disruption to building occupants and the surrounding area.

Pricing is quoted per project rather than off a fixed rate card, because it depends on the building's size, location, material and campaign length. Mesh banner wraps typically cost less than full vinyl tower wraps of the same size, buildings on Sheikh Zayed Road and other prime-visibility locations command a premium over side streets, and scaffolding wraps on buildings under construction are usually the most cost-effective option. Design, printing, installation and removal are quoted together as one package.

We send an itemised quote once the building, material and campaign length are confirmed, so there are no surprises after booking.

We work with a graphic designer to create a design that is visually appealing and represents your business or brand, using bold colours and clear fonts so the message stands out from a distance.

Often, yes. Scaffolding wraps on buildings under construction are usually the most cost-effective option, since the scaffolding itself becomes the ad structure rather than requiring a separate installation on a finished facade.

We track the number of people who see the building wrap and the effect it has on your business or brand, which helps determine the campaign's effectiveness and informs any adjustments for future runs.

Building wraps work hardest for real estate launches and other brands that want a large, unmissable presence tied to a specific area of Dubai. We also run a broader range of outdoor advertising options if a building wrap is not the right fit for your budget or timeline.