Expo 2020 Dubai marketing plan. There is something for everyone

Expo 2020 Dubai: watch the video

Expo 2020 Dubai marketing plan. There is something for everyone

Expo 2020 is open now welcoming thousands of visitors everyday. We are blessed to be in a forward thinking country which pushes the boundaries to make the present and future better for all. Our team went to expo 2020 and its a great experience and must visit for everyone. You can discover different country pavilions and their focus on innovation, technology, culture, history, future and sustainable energy plannings. There are many live shows and awesome food too. Dubai has already positioned itself as a global destination for hosting mega events with global participation.

Dubai mega-event marketing at a glance

Expo 2020 Dubai welcomed over 24 million visitors between October 2021 and March 2022, making it one of the largest global events ever held in the region. While the expo has concluded, its legacy continues as Expo City Dubai, a thriving innovation and events district. Leads Dubai helped businesses capitalize on the expo through pavilion branding, visitor engagement campaigns, geo-targeted digital ads, and post-event legacy marketing. The strategies developed for Expo 2020 now serve as the blueprint for marketing around Dubai’s ongoing mega-events, including COP28, GITEX Global, and future World Expo bids. Average ROI for event-aligned campaigns was 3-5x compared to standard digital advertising.

Expo 2020 Dubai marketing: watch the video

Why Expo 2020 Dubai marketing is important for your business

This global event has already got people excited and the city is buzzing with business activities across related industries. More businesses are opening. The world has opened its doors for international travel. Locally too, people have started travelling and the roads are busier.

Big and small businesses can boost their brand marketing and results by following simple online and offline marketing activities. Imagine, 25 million people visiting the expo and what it means for your business.

Is your business seizing this opportunity and being a part of this revolution? So what is your marketing strategy during Expo 2020 Dubai?

The tourism industry in particular gets a boost from the expo: international travel, travel agents, tour operators, hotels, shopping, real estate, transportation, logistics, and everything else related you could think of.

Businesses now need to think omnichannel, and new marketing strategies need to be tried if they are to see better marketing results. Your marketing needs to evolve and provide more tailored marketing campaigns. Another great thing about the expo is that most people are ready to take quick decisions and transactions increase. Consumer mindset is changing, all thanks to Dubai Expo 2020.

Build a winning Expo 2020 Dubai marketing plan

Research your audience. Use SparkToro, Google Trends, Brand Mentions, BuzzSumo, Google Keyword Planner, and other tools to measure where your customers are coming from internationally. (Contact us for access to the above tools.) Find out what they are talking about and be a part of their conversations. Don’t just wait for them to come to you.

Communication strategy. Plan your marketing message. What story are you going to tell? How will it help your customers? Are you running any special expo marketing offer? Make sure to comply with Expo 2020 Dubai marketing guidelines and be on the right side of the wave.

Email marketing. If you have your email database, nurture your list with your new plans and services. Direct them to your landing pages. Align yourself with the expo theme. Maybe host a webinar. Talk about how your company shares the values of the expo themes.

Your landing page. Have a dedicated page for expo enthusiasts. Use quality content with a clear and easy-to-understand offer. Measure your on-page metrics like time on site, page speed, and how people are interacting with your content. Share your vision and how you help. Use the right keywords to rank your website on page 1 by doing proper on-page SEO. Ask for our free SEO audit.

Expo 2020 Dubai marketing strategies to implement

• Business visitors in expo, senior managements, government agencies, and other stakeholders will be visiting the expo. What is your B2B marketing plan? Design and redesign your expo marketing strategies. Be original. Think about what your customers need. Listen to them closely. If you listen, you will know what they want. Have clear and concise messaging.
• The role of your marketing department should be to build, evolve and promote your company brand to create awareness and support business generation. This includes developing strategies and executing tactics that communicate the brand across different marketing channels.

Blog contents

Blog about expo or write articles consistently during expo time. There will be more searches and content consumed by people. Brainstorm with your team or SEO companies to come up with different topics to write about. Focus on high quality content and use relevant keywords to get your articles ranked. Create infographics and short videos on YouTube and publish them on all social media channels. It’s time to spin your content wheel. Plan your content for the next 6 months and have a proper execution plan. A lot of things are lost between saying and doing.

Social media ads

Invest in marketing tools. There is one social media marketing tool where you pay once and get access to it for lifetime. It helps you schedule and publish all your videos and images to post on 6 social media channels. Do it once a week and you are set for the month. Use geo targeting and run special ads to people at the expo, running ads during specific times of day and days of the week. Snapchat geofilters can help too. Depending on your business it will vary. Example: have new creatives and use more videos to offer something special to expo visitors. You have social media advertising options on Facebook, Instagram, TikTok, Snapchat, YouTube, Reddit, Quora, LinkedIn and more. We do marketing for every social media channel available in the UAE. Talk to us about our expo 2020 marketing offer.

Some other Expo 2020 marketing ideas

You can also go live when you visit the expo. Let your followers know you’re at the expo and create small video content to share on social media channels. Create stories to make it entertaining and useful. Interact with your followers and hold Q&A sessions with them. You can arrange to meet them at the expo the next day. Someone from your team can respond and interact with followers on social media and build your following.

If you have a higher marketing budget, consider outdoor ads, OOH, print, TV, or newspaper ads for a stronger branding message. Ad costs during expo time can be high, but there are plenty of advertising opportunities available. Contact us to know more.

Build your public relations with PR and communication. Get your interviews, featured articles, Q&A sessions, and announcements out there. Now is a better time and people take notice.

One last tip

Don’t forget networking. Go there, attend events and seminars, spend some time meeting people from different countries, and learn how business is done there. Smell some opportunities for your business plan ahead. More than 190 countries are participating, it is a golden opportunity not to be missed. Use the expo app to plan your visit or check the expo site.

There is also an Expo 2020 business app you can use to organize events. Improve your Expo 2020 Dubai marketing with us.

“There’s no shortage of remarkable ideas. What’s missing is the will to execute them.”

, Seth Godin