Email marketing best tips and practices.
How to get better results from email marketing
These are the most common mistakes we see new email marketers make, which result in accidental spam filtering.
- Using spammy phrases, like “Click here!” or “Once in a lifetime opportunity!”
- Going crazy with exclamation points!!!!!!
- USING ALL CAPS, WHICH IS LIKE YELLING IN EMAIL (especially in the subject)
- Colouring their fonts bright red, or green
- Coding sloppy HTML (usually from converting a Microsoft Word file to HTML)
- Creating an HTML email that’s nothing but one big image, with little or no text (since spam filters can’t read images, they assume you’re a spammer that’s trying to trick ‘em).
- Using the word “Test” in the subject line (agencies run into this all the time when sending drafts to clients for approval)
- Sending a test to multiple recipients within the same company (that company’s email firewall can only assume it’s a spam attack)
- Designing HTML email in Microsoft Word, and exporting the code to HTML (that code is sloppy, and spam filters hate it)
The use of a good email database is important along with the email software. The email database can be owned and nurtured or through 3rd party database. It is still cost-effective and a good offer with a compelling subject line will work. If the open rates are high, chances are the follow-up emails will work too. Many email clients like Gmail have smart spam filters which will dump your email in the sponsored category which is like a black hole and no one goes there. It is important to do professional email marketing which is not spammy content. Read more on the email marketing best tips
Leads Dubai is a digital marketing company in UAE. we do email marketing and SMS marketing too. A good Open rate is key. The right email marketing software can help you get better results Contact us to find the best email marketing tips
