Bulk SMS marketing. What you need to know.
How Important is Bulk SMS Marketing? According to Techipedia, 98% of SMS messages sent are opened, and 83% of them are opened within 3 minutes. Bulk SMS Marketing not only shows the opportunity behind texting as a communications medium but also how crucial it is to get the message right —Alright you have got their attention in the split second before they either delete your message, read and move on to read other messages or call you directly to enquire. ( Hubspot Post resource.) See our SMS Marketing Packages & Services Details So let’s take a look at some Bulk SMS campaigns that can provide content people actually want, instead of those spammy text messages we’ve all received that do more harm than good for your brand. What are the most common scenarios of sending SMS campaigns?
- When there is a sale of products
- When you want to make an announcement about events
- Communicating with your active customers
- Sending service alerts and reminders
Process of bulk SMS marketing:
- You define the target audience you want to send SMS marketing to. There could be various categorisation filters depending on your database.
- English is 160 characters where actual text is 149 characters and 11 characters is an OPTOUT1234 number so users can unsubscribe from SMS.
- Often after sending the SMS, we send the reporting so you know how many SMS were delivered and how many were undelivered.
- Moreover, the best report is the calls you will receive after the campaign which tells you the success rate.
The SMS marketing challenge:
SMS Marketing on your own database is 10 times better than sending SMS on databases where you don’t know them. Based on our experience, when you hire a database company to send your bulk SMS marketing, make sure the database is genuine, and talk to their past customers who have done SMS marketing and the results. Because admit it, people who don’t know you will be least responsive when they read your messages compared to your own customers. So as a client one must set their expectations right. SMS Marketing for brand awareness and broadcasting works well.
Bulk SMS marketing in Dubai - does it work?
SMS Marketing isn’t right for every business. Think about the goals you want to achieve from the SMS campaign. And for those businesses for which it is applicable, it’s crucial to use it in only the most appropriate scenarios. It also appears that SMS is rarely useful as a means of generating leads, customers, and revenue when it operates in a silo; it is most successful when there is a more integrated marketing campaign leveraging social media, Google Ads, pay-per-click, email marketing, website search engine optimization and more…
You may also consider showing your ads on mobile devices only within specific areas in Dubai, Abu Dhabi & UAE. These are hyper-targeted ads which will show on their google search on mobile devices only when they search for related products you sell. We have helped generate new calls and walkins for our clients.
Leads Dubai is a Lead Generation Company. We do Bulk SMS Marketing, Email Marketing, and Mobile Advertising using PPC Google Adwords. Contact us so we can suggest to you the right marketing channels to use to promote your products.
