Infographic: The 2015 essential social media ad size cheat sheet Robert Katai
With paid advertising becoming more and more competitive and expensive, social media advertising is a good solution to reach customers. However, it’s hard to keep up with all the sizes and formats.
With this in mind, we designed an infographic for all the advertisers and social media marketers who want to start advertising on Facebook, Twitter, Linkedin, Pinterest, and Google+.
Click on the image below to see a larger view:
Leads Dubai manages social media marketing campaigns for you. Check our services page to know more about our social media advertising packages
A strong social media marketing strategy depends on using the right creative dimensions for each platform. Around 86% of marketers state that social media is important for their business, and 89% say increased exposure is the number one benefit of social media marketing.
Facebook Ad Sizes
- 1200 x 675: Video Views
- 1200 x 900: Page Post Engagement
- 1200 x 628: Clicks to Website, Website Conversions, Offer Claims, App Installs, Local Awareness, App Engagement
- 1200 x 444: Page Likes, Event Responses
- Tips and tricks: mind the 20% text-on-image rule, use high-resolution images, show brand personality, and add a clear call-to-action.
Twitter Ad Sizes
Tweets with images attract more clicks, favorites, and retweets than those without them.
- 750 x 560: Photo Card (mobile, retina display)
- 375 x 435: Photo Card (web)
- 375 x 280: Photo Card (mobile, non-retina display)
- 800 x 320: Website Card
- 280 x 150: Large Photo Summary Card
- 120 x 120: Summary Card
- Tips and tricks: write compelling, intriguing copy and test your cards frequently.
LinkedIn Ad Sizes
- 300 x 250: Medium Rectangle
- 728 x 90: Leaderboard
- 160 x 600: Wide Skyscraper
- 50 x 50: General Ad
- Tips and tricks: give people a reason to take notice, monitor your click-through rate (CTR), and use the LinkedIn Groups Directory.
Pinterest Ad Sizes
- 600 x 1200 and 600 x 900: recommended image ratio of 2:3 to 1:3.5 and a minimum width of 600 pixels
- Tips and tricks: keep Pins helpful (informative and useful), beautiful (compelling and creative), and actionable (helping people act on their interests).
Need help turning these specs into high-performing campaigns? The team at Leads Dubai builds social media strategies sized for results.
