Social Media Marketing Campaign generated over 500,000 video views

SDCI - Sharjah Department of Culture and Information - festival awareness campaign

SDCI wanted to run ads for the UAE audiences from 15^th December 2016 - 9^th January 2017. The total number of Impressions to be delivered was 500,000 Views on Social Media in a short time. Leads Dubai proposed and executed the social media marketing campaign in order to achieve the goals.

Below are the examples of the best-performing Ads

Definition:

Impressions: The number of times your ads were viewed.
Page Engagement: Total number of actions that people took on your Facebook Page and its posts, attributed to your ads.
Post Engagement: The total number of actions that people take involving your ads (or all posts, in some cases).
Post reactions: The number of reactions on your ads (or all posts, in some cases). The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry.

Report Summary:

Total Number of times your ad was shown = 507,523 times
The total number of people who liked and did other actions on the ads = 4,994

Summary:

YouTube report:

Total Number of Youtube Video views for more than 5 seconds delivered = 5443
Total number of times Youtube Video Ads showed & Skipped = 28,545
Total number of users who clicked and visited the site = 36

Remarketing campaign:

Total Number of times the banner ads were shown = 3.3 million times
Total number of users who clicked the ads and visited the website = 1231

Our learnings:

Use of good creativity, with proper, engagement from internal staff to respond to the comments is very important.
Good Planning on the messaging and measuring the response of the campaign is equally important.
The Campaign was successfully delivered, based on the engagements and impressions received both on Facebook and Instagram within a span of 40 days
We are positive that awareness of the Islamic Arts Festival has been spread to many people living in UAE as well as abroad due to the HashTags used and the response gained from them.

Leads Dubai is a digital marketing company. Talk to us for event marketing and promoting your services.

Tagged: #social media marketing in dubai #Social Media #Social Media Marketing

Share:

About the Author

Mukesh Pandey

Managing Director

Mukesh founded Leads Dubai in 2013 with one conviction: marketing should be measured in qualified leads, not impressions. Since then he has guided the agency through three platform shifts — from search-led campaigns to omni-channel lead engines and now AI-driven outbound — while keeping the team in-house and the work obsessively performance-focused.

View full profile