Nasdaq Dubai boosts its Instagram Video views on UAE National Day
Results at a glance: Nasdaq Dubai used a timely Instagram video campaign around UAE National Day to boost its video views, reaching a relevant regional audience with native vertical video tied to the national moment.
About Nasdaq Dubai:
Nasdaq Dubai is the international financial exchange in the Middle East. It allows companies to benefit from a unique investor pool that combines regional and international wealth, making it a globally unique platform for companies to raise money and for investors to find exciting opportunities.
Background:
On the occasion of the 45th UAE national day, 1 min live video was played in New York Time Square. Nasdaq Dubai wanted to run Instagram Video ads on December 2nd & 3rd. It wanted the Video to be seen by as many people as possible.
Strategy & Approach:
The video needed to be seen by as many people. We wanted to make sure that as many users watch the video & engage with the Nasdaq Dubai Instagram channel.
We created Arabic and English captions in separate ad sets boosting the ad relevancy and increasing the reach. A maximum number of views was needed to be delivered in a short time. We wanted to make sure we are reaching the audience & winning the auctions as many times while keeping the cost low.
“Over 350,000 video views were delivered within 2 days”
Results:
- Number of unique people who saw the ads = 1.29 million
- Number of times the video ad was shown = 1.67 million
- Total number of video views = 356,323
- Number of people who shared the videos = 341
- Number of comments on videos = 193
Sukaina AL Abbas - Assistant Marketing manager of Nasdaq Dubai says:
“It was great working with Mukesh on this special project and looking forward to more collaborations in the future. “
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