There are several Instagram ads types available on Instagram:
- Photo Ads
- Video Ads
- Carousel Ads
- Link Ads
- Mobile App Install Ads
How to use different Instagram ads on Instagram
Instagram photo ads
Photo ads allow advertisers to share their unique points of view and to raise awareness of their business through visual, immersive quality photo ads. This is one of the most popular formats in Instagram advertising. Specifications for Photo Ads:
Images:
- Square or landscape
- File Type: .jpg or .png
- Min Dimensions: 600 x 315
- Max Dimensions: 1936 x 1936
- Min File Size: None
- Max File Size: 10 MB
Captions:
- Max: Four lines of copy (300 characters)
Instagram link ads
Link ads allow advertisers to drive awareness and engagement through website clicks. People who are interested in the link ad can click on the call-to-action button and link out to a website of choice. Specifications for Link Ads:
Images:
- Square or landscape
- 1:91-1:1 aspect ratio
- File Type: .jpg, .png or .mp4
- Min Dimensions: 640 x 640
- Max Dimensions: 1936 x 1936
- Min File Size: None
- Max File Size: 10 MB
Captions:
- Max: Four lines of copy (300 characters)
Links:
- Opens in an Instagram browser for iOS and a default browser for Android
Calls to Action:
- Available CTAs: Book Now, Contact Us, Download, Learn More, Shop Now, Sign Up, Watch More
- One tap functionality opens the page directly from the photo
Instagram video ads
Video ads allow advertisers to share their unique point of views with the power of sight, sound, and motion. Specifications for Video Ads:
Videos:
- Square or landscape
- 1:91-1:1 aspect ratio
- File Type: .mp4
- Min Dimensions: 600 x 315
- Max Dimensions: 1936 x 1936
- Min length: 2.5 sec
- Max length: 30 sec
- Min file size: None
- Max file size: 10 MB
- Thumbnails: Same specs as images
- Video ads must be uploaded with a thumbnail
Captions:
- Max: Four lines of copy (300 characters)
- No more than three # hashtags
Instagram carousel ads
Carousel ads give marketers a way to tell deeper stories and share more images with people interested in their posts. People who see carousel ads can swipe to the left from the initial image in the feed to see additional images and link out to a website of choice from a “Learn More” button. Specifications for Carousel Ads:
Images:
- Square or landscape
- File Type: .jpg or .png
- Min Dimensions: 600 x 600
- Max Dimensions: 1936 x 1936
- Min File Size: None
- Max File Size: 10 MB
Captions:
- Max: Four lines of copy (300 characters)
- Maximum: 1 caption. The same caption is used across multiple images.
Carousel Links:
- Open in an Instagram browser for iOS and default browser for Android.
- File Type: .jpg or .png
- Max: 1 link. The same link is used across multiple images.
Carousel Unit:
- Max: 4 images, 1 link, 1 caption. Note that the link displays as the “Learn More” button. “Learn More” is currently the only CTA available.
Instagram mobile app install ads
Mobile App Install ads allow advertisers to drive awareness and installs of their mobile apps. The one-tap functionality can help drive people to the app store on iTunes or Google Play to install your app directly from the photo. Specifications for Mobile App Install Ads:
Images:
- Square or landscape
- 1:91-1:1 aspect ratio
- File Type: .jpg, .png or .mp4
- Min Dimensions: 640 x 640
- Max Dimensions: 1936 x 1936
- Min Length: 2.5 sec
- Max Length: 30 sec
- Min File Size: None
- Max File Size: 10 MB
Captions:
- Max: Four lines of copy (300 characters)
Links:
- Opens in an Instagram browser for iOS and a default browser for Android
Calls to Actions:
- Available CTAs: Book Now, Download, Install Now, Learn More, Listen Now, Play Game, Shop Now, Sign Up, Use App, Watch More, Watch Video
- One tap functionality opens the page directly from the photo
Instagram Marquee
Marquee campaigns are ideal for driving mass awareness and when the high frequency is critical for your business objectives. In addition, you can also drive mass awareness to a broad audience with Marquee. Marquee is a single-day campaign driving maximum reach, frequency, and exclusivity on Instagram.
Marquee is a high-impact, single-day campaign offering guaranteed impressions and placement in the top ad position of Instagram’s feed. Ads are inserted up to three times per day. Marquee campaigns guarantee that your business’ story is at the centre of their Instagram experience, extending campaign reach by 10-20% and frequency by 2x. Marquee is currently available in the following formats: Photo Ads, Video Ads, Carousel Ads, and Link Ads. Please contact your Facebook representative to purchase Marquee.
Instagram Ads are still evolving and there are new updates. Contact leads Dubai for your specific requirements. ” Check our Instagram service page for more details ”
