For the full picture, see our complete guide to email marketing strategies.
Ever wondered why your emails don’t get opened and no responses?
How to get more open rates in your email marketing strategy?- Let’s admit it. In today’s time, there are so many people emailing and spamming so many people. In this crowd how do you stand out and get your share of voice heard?
What do people first see about your email in their inboxes? Email subjects and preview text which gets shown in the inbox.
Below are some of the tips which will tell how to get more emails opened in your email marketing strategy
From address:
Have company name and use full character spaces in the “from” email. No personal name. People relate to a familiar brand name
Subject line:
- It is the biggest factor to increase your open rates.
- Keep texts under 50 characters - It’s easy on the eyes and gets more open.
- It has to promise something great and yet be honest
- Avoid caps !! $ - Save them for the email body texts.
Personalize with their names if possible. there are tools which can help you. [caption id=“attachment_2186” align=“aligncenter” width=“280”]
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Preview texts are the texts which appear either below the subject line like outlook or in the same line if you’re using Gmail
- A good preview text can help increase the open rates.
- Have personalized email - the name of the person at the top
- make the first sentence most important in the text
- Use the full space in the preview text area. reasons for email. it may have 1 - 2 lines
- Sometimes in HTML codes in the email, the codes appear. Use the text on top instead
- Test how your preview text appears on the email reader client platform
Basic activators
Understand what things are important to the recipients. not what you want to give them.
One of the great ways to increase the open rates is by testing diff subject lines Take 10% of the target list and send them 2 diff subject lines. Call them A and B You will know which headline got more opens. Use the winning subject line for the remaining emails
Leads Dubai is a Lead Generation Company. We partner with some of the best databases to use for email marketing. Contact us to give your brand a boost.
Resource has been taken from email marketing tips - marketing motive
