Facebook advertising helps Dubai and UAE businesses reach the right audience, capture attention through creative storytelling, and turn engagement into real customers. This overview walks through the targeting options and the campaign objectives available for a Facebook advertising campaign.
Why Advertise on Facebook in the UAE
- There are more than 8 million users on Facebook in the UAE.
- That is almost 70% of the UAE population.
- A well-planned campaign can put your message in front of nearly all of them.
Facebook Advertising and Targeting Options
- Parents with the age group of their kids
- Life Events
- Shoppers
- Gamers
- Mobile OS and Device
- Education and Degree
- User Interest
- User Behavior
- Income level
- Demography
- Industry and Designation
- Home Ownership Status
Facebook Ads Campaign Objectives
- Page Likes: Drive users to like your Page along with post engagements. Engagement ads can use a video or image at a ratio of 1.91:1.
- Post Engagement: Boost posts to deliver more likes, comments, shares, and photo views.
- Video: Show off product features and draw people in with sound and motion across Facebook, Instagram, and Messenger.
- Image: Drive people to destination websites or apps with high-quality visuals. Best image size is 1080 x 1080 pixels.
- Collection: Encourage shopping by displaying items from your product catalogue, customised for each individual.
- Carousel: Showcase up to ten images or videos within a single ad, each with its own link.
- Slideshow: Use motion, sound, and text to tell your story on any connection speed.
- Instant Experience: A full-screen, mobile-optimised experience that opens instantly from your ad.
- Lead Generation Ads: Collect info from people interested in your business, using a form that opens after the ad.
- Offers: Share discounts with your customers as an image, video, or carousel.
- Event Responses: Promote awareness of your event and drive responses with an image or video.
Leads Dubai is a lead generation company in the UAE that can plan and run your Facebook ads.
