Yes! Advertising on Facebook & Instagram — Here’s How It Still Works
Social media continues to dominate the digital landscape, and platforms like Facebook and Instagram remain powerful channels for online advertising. Despite rising costs and increased competition, these platforms still deliver strong results when used strategically.
In fact, global spending on social media video ads has grown significantly, reflecting how brands continue to invest heavily in paid social media marketing. While advertising on Facebook and Instagram has become more expensive over the years, the opportunity to reach massive, engaged audiences is still unmatched.
Why Facebook & Instagram Advertising Costs Are Rising
Here are some more facts about Facebook and Instagram for you in 2024. Advertising on Facebook & Instagram actually has gone more costly. Several factors have contributed to the increase in Facebook and Instagram ad costs:
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Apple’s iOS 14 update limited user tracking, reducing the effectiveness of detailed audience targeting.
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Many advertisers are now operating with less data, making campaigns harder to optimize.
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Increased competition after the pandemic has driven up CPMs across industries.
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Changes in the ad auction system and algorithm behavior have impacted performance.
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Market saturation and evolving user behavior continue to influence costs.
As a result, what worked in the past may no longer deliver the same outcomes today. However, for new advertisers and brands willing to adapt, Facebook and Instagram ads can still be highly effective.
Why You Should Still Advertise on Facebook & Instagram
- Instagram ad campaigns could reach more than half of the platform’s 2 billion users.
- Instagram Stories ads will generate $15.95 billion globally.
- Facebook advertising still generates a giant share of results
- The number of monthly active users (MAU) on Facebook is nearing 3 billion.
- Advertisers are expected to spend more than $50 billion on Facebook ads.
- And don’t forget TikTok advertising and Snapchat advertising too
And beyond Meta platforms, channels like TikTok and Snapchat are also becoming valuable additions to paid social strategies.
Focus on Value, Not Immediate Selling
Successful social media advertising today is less about hard selling and more about engagement. Instead of pushing products immediately:
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Create compelling offers
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Educate or entertain your audience
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Provide value before asking for a conversion
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Build trust through content-driven campaigns
This approach leads to better engagement, lower resistance, and stronger long-term results.
Social Media Ad Formats That Work
Facebook and Instagram support multiple ad formats to match different marketing goals, including:
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Image ads
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Video ads
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Carousel ads
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Slideshow ads
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Collection ads
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Story and Reel placements
On Instagram, links are primarily driven through call-to-action buttons rather than clickable captions. Facebook users typically engage with informative and community-driven content, while Instagram users respond more to visually creative and aspirational messaging.
Facebook & Instagram Ads Management Made Easy
Facebook Ads Manager allows advertisers to manage both Facebook and Instagram campaigns from one dashboard. It provides:
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Advanced audience targeting options
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Multiple campaign objectives
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Flexible ad placements
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Performance tracking and reporting
Instagram campaigns can also be launched quickly using existing posts or stories, making it easy to test creatives and scale winning ads.
Understanding Demographics & Audience Behavior
Facebook offers one of the most diverse audience bases of any social media platform, making it suitable for almost every industry. Many brands will most certainly find at least some of their target audiences on Facebook. Instagram’s demographics are younger, and this hasn’t changed over the years.
Knowing where your audience spends time is critical for campaign success.
Final Thoughts
Success in social media marketing requires strategic planning, constant optimization, and a deep understanding of audience behavior. These platforms are not going anywhere—and neither are the users who spend hours on them every day.
At Leads Dubai, we help brands identify the right audience, craft high-performing campaigns, and maximize return on ad spend. Partner with our social media advertising experts and unlock the full potential of Facebook and Instagram marketing.
👉 Contact us today to get started.
